A Tiffany’s Twist With FARE Halloween Pumpkins

tiffanypumpkin-

Nonprofits and small businesses have big challenges getting brand attention. An innovative TWIST can go a long way toward getting your brand recognized and embraced.

Take a look at this clever TWIST from nonprofit FARE (Food Allergy Research & Education nonprofit). Halloween is a particularly dangerous holiday for children with food allergies, so FARE found a clever way to get attention. Instead of simply broadcasting an awareness campaign, they added this TWIST: They used an iconic color to break through. They also drove engagement by inviting user participation.

Families wishing to be identified as “food allergy friendly” were invited to place a teal pumpkin on their doorstep or a computer print out on their window to identify their house as one that  hands out  out allergy-safe treats like toys, puzzles, games, or books,

They made it easy for kids to get involved by offering free downloads of promotional materials like pumpkin templates.

While the teal pumpkin idea was not specifically influenced by Tiffany’s (Teal has always been the identified color of food allergy awareness) We love the inspirational TWIST that a teal pumpkin is like a Tiffany’s box, which means that when you see it, you immediately know something special awaits.

What can your small business or non-profit TWIST with to create more impact and more engagement?

At Brand School, the premier brand-learning program for small businesses, nonprofits and entrepreneurs, we don’t simply teach you the brand facts; we invite you to become an active participant. You have access to an exclusive group of like-minded business owners who support and encourage one another. Find out how your business can benefit from Brand School HERE.

BT BrandTwistSchoolLogosHSept27withTagline

“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and keep it growing and transforming to passionately share what I love with others.” – Deborah Coulter, deborahcoulterartflow.com

What Brand is Your Father Quiz and What’s His Ideal Gift?

dad-quiz

Fathers are a bridge to the world. They help us learn who we really are, how to navigate the world and achieve our aspirations.  Strong brands do that, too.

Like dads, beloved brands help us feel better about our position in the world, enjoy our successes, and enhance a more defined sense of self.

If your father was a brand, which brand would he be?  Take the BrandTwist quiz to find out. We’ve matched six top brands to six father personality styles in our “What Brand Is Your Father Quiz.”

You’ll find out which brand best reflects your dad, some spot-on ways to celebrate any special event or holiday with him – or just have a great day together for any reason, and we also suggest gift ideas that are in-the-zone for your father’s specific brand personality and style.

Take this fun, short quiz today and share with the world (and your dad) what an awesome brand your Father is! (mine was Nike!)

TAKE THE QUIZ NOW -> CLICK HERE.

More Brand-Tastic gift ideas for dad in our posts, HERE.

Support dad in growing his business. Is your father an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help him take his business and brand to the top! Brand School is our highly effective, premier branding program that will give him the tools and insight he needs to grow a stronger personal, career or business brand. Receive more information about the next session and see if you qualify for a free Brand Health Check HERE.

What Brand Is Your Mother Quiz and What is Her Ideal Gift?

motherbrandblog

Strong brands speak to us. They resonate with our personalities. They help us project to the world who we really are inside and how and what we aspire to be.

Wouldn’t it be nice if you could find the ideal gift for your mom and unique ways to celebrate a holiday or special event that is sure to bring a smile and truly click with her style?

Well, now you can! We’ve matched five top brands to five mother personality styles… and suggested great gift ideas for each personality along with ideal ways to spend a day together in our “What Brand Is Your Mother Quiz.”

Take this fun, short quiz today and find out what gift will click with your mom’s special “brand personality” and share with the world what awesome brand your mother is! (mine was a BMW!)

TAKE THE QUIZ NOW -> CLICK HERE. 

More Brand-Tastic gift ideas for Mom in our posts, HERE.

Support mom in growing her business.  Is your mother an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help her take her business and brand to the top! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal, career or business brand. Receive more information about the next session and see if you qualify for a free Brand Health Check HERE.

 

Five Brand-Marvelous Ideas for Mother’s Day

It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother’s Day. We’re here to help! Check out these brands we love, and that mom will love receiving.

Box up a bundle of goodies with a Birchbox  It’s difficult for active mothers to get into stores to sample new products. So why not make it easier for her and bring those samples directly to mom’s door? Birchbox does just that. Birchbox bundles several samples of cosmetics, skin care items, bath, beauty and lifestyle products all into a beautiful Birchbox and delivers it directly to mom’s doorstep. (and they have a line for men too… Father’s Day is right around the corner! Check out the men’s Birchbox in our Father’s Day post ) Read more about what we feel drives the success of the Birchbox brand here.

 

Hire a rabbit to take on a task with Taskrabbit – A mom’s life is busy, busy, and… did we say busy? There’s always some task that she doesn’t have time to complete. She would really appreciate a helping hand. TaskRabbit is all about getting the job done.  This company has experts in just about every field who are ready to take on mom’s request, and as their tagline promises, to help mom go “From To-Do, to Done.” Interested in how Taskrabbit built a succesful brand? Read more here.

 

Ch-ch-ch-changes through chocolate! Chocolate is always a welcomed gift, but when it’s fun, meaningful and connects you to the world, it’s even better.  Each sweetriot chocolate candy purchase supports sustainable cocoa farming, native and local farmers, and the emerging artists community by featuring works that embrace sweetriot’s culture on the candy wrappers. A sweetriot gift purchase does more than simply satisfying mom’s chocolate craving. Want to know more about the secret to sweetriot’s sweet branding success? Read about it here.

 

Take mom on a fabulous get-away –  Treat mom to a fabulous weekend away full of local flavor by celebrating at a unique hotel. Discover a new city together – and build memories that will last a long time. The  Provenance Hotels are a great boutique collection that offer wonderful decor and  authentic local touches in some very cool US cities. How can your brand cash in on the trend to hyper local? Read more here.

 

Support mom in growing her business. Is your mother an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help her take her business and brand to the top! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal, career or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.

This Valentine’s Day, Show Your Love with a Twist

Tired of the same old gifts for Valentine’s Day? If you’re stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we’ve uncovered 9 innovative brands that offer clever TWISTS on the classic Valentine’s favorites for both men and women.

moonglowmoonglow jewelry twists the idea of personalizing jewelry by taking  a special moment in time and depicting what the moon looked like on that day. This line of handcrafted and made-to-order jewelry is designed in Montreal by local artist, Luc Rouleau. Pick a date you want to commemorate – first kiss, wedding, anniversary – and find the exact moonphase through their moonphase calculator.

 

godiva2GODIVA’S Chocolate and Coffee of the Month Club steps up the traditional chocolate gift by pairing two strong favorites, coffee and chocolate – and curates them so you can give a gift that keeps on giving. This collection includes up to three months of Chocolate Truffle Coffee paired with a favorite GODIVA treat. It’s the perfect way to rev up your relationship for months to come!

 

 

mms

Personalized M&M’s are a whimsical and fun way to express your unique “couple” brand. Mars twists their iconic favorite, M&M’s, by letting you custom design your own candies. You can choose your colors; put a portrait or special photo on them and imprint your own special words and affections. Your honey will never tire of seeing your XO’s, hearts, special dates, or… perhaps even a proposal?

 

boomf

With boomf magical marshmallows you can twist your memories into a romantic adornment for your cup of hot cocoa. Personalize marshmallows with your favorite Instagram pictures. Turn photos of you and your sweetie into a romantic, sweet and fluffy gift. Created by James Middleton, brother of Kate Middleton, it boasts a royal romantic touch. Free shipping to Europe and North America.

 

beerkit

Mr. Beer – Beer, Cider and Root Beer Brewing Kits puts a twist on the micro brew trend by giving you everything you need to turn your fridge into a micro brewery. With its reusable brew keg and screw-top bottles, Mr. Beer creates up to two gallons of beer or cider in just 14 days. There’s nothing like kicking back and enjoying a home-made, lip-locked toast together.

 

 

ChocolateDipped-Wine

Champagne Dipped in Chocolate – Literally. The duo of chocolate and Champagne always enhances a romantic setting.  But here, Guittard Chocolate has twisted these favorite gifts by literally combining them. They dip the bottle of Champagne (or wine) in a rich, decadent Guittard dark chocolate. This creative indulgent gift available through GiftTree.com is the perfect touch to any romantic evening.

 

 

bemineA rose is a rose… but a Love Is In The Air Plant lasts and lasts and is practically care-free. Give your Valentine a twist on the usual red roses. Air Plants are trendy and unique. This gift from Gifts.com features a tillandsia air plant and rocks within a glass globe that can be placed hung indoors or outdoors. The heart shape makes sure your loving intention is clear.

 

 

perfume

For women: Fragrance Republic adds a twist to the standard perfume present with their fragrance enthusiasts club that gives exclusive access to original fine fragrances as created by world-class perfumers. Each month members receive an exclusive new fragrance delivered straight from the FR! lab free of charge, right to their door. Membership includes connection to an online community where you can rate and vote for favorite fragrances; exclusive invites to launch parties, speaker events and discounts.

 

scent

For men:  Scent Monthly – Does your hottie wear the same cologne, every season, every day? Help him twist out of that scent rut with a membership to Scent Monthly. They deliver two fresh, premium fragrances each month, and each fragrance is handpicked for the season. Sign up for a  three or six-month subscription or a trial one-month membership and your guy will be thanking you throughout the year.

 

Support your sweetie in growing their business. Are they an entrepreneur, small business owner, artist, performer, or freelancer? Here’s a way to help them be more successful doing something they love. Brand School is our highly effective, premier branding program that provides the tools, framework and insight to build a stronger personal or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.