Valentine Twists For Him and Her

Expressing love can take many forms, but there’s something intimate and long-lasting about putting your passion for your Valentine into words. Here are our picks to help you TWIST your thoughts and feelings into original compositions that your sweetie will cherish of years to come.

Screen Shot 2016-02-05 at 3.23.35 PM Letters to My Love – With this TWIST, you get to say “I Love You” all year long. Letters to My Love  gives you 12 fold-and-mail style letters that use clever prompts making composing a lot easier (“I knew you were the one for me when…”). You fill in the story, seal the envelope and indicate an “open on” date… so the gift of sharing your love continues throughout the year.

 

 

loveletternecklaceLove Letter Necklace – A love letter with a stylish TWIST. This necklace makes your passion timeless and fashion-forward. You engrave the two of your’s initials, plus words of love (1-3 line message up to 12 characters each)  and this enchanting gold plated or sterling silver “letter and envelope” pendant becomes a wearable reminder of your affection.

 

 

throwpillow“Remember When” Throw Pillow – From a fun vacation to a special song, TWIST your favorite memories to create this one-of-a-kind pillow that’s always there to cuddle up with.

 

 

 

ticket bookJust the Ticket, Ticket Stub Organizer – Remember your favorite concert together, special event, shows, sporting events, airline flight or amusement park visit?  With this TWIST you can preserve your memories and share your reflections of them with this handsome ticket stub organizer!

 

 

 

Screen Shot 2016-02-05 at 3.46.28 PM Love is Art Kit  There’s nothing like sharing a new experience together to ignite your passion. How about putting your passion down on canvas together? Fine artist Jeremy Brown’s TWIST gives you everything you need to capture the beauty of your connection in his Love is Art Kit. So, hang up the “do not disturb” sign, take out your paintbrushes and create a visual celebration that will last for years to come.

 

 

Support your sweetie in growing their business. Are they an entrepreneur, small business owner, artist, performer, or freelancer? Here’s a way to help them be more successful doing something they love. Brand School is our highly effective, premier branding program that provides the tools, framework and insight to build a stronger personal or business brand. Receive more information about the next session and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

 

A Fashionable TWIST on Granny Glasses

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I am always on the look out for that really great fashion statement piece, so I was quick to notice my BFF wearing a beautiful pendant necklace. That’s when she really impressed me by flipping her necklace open to reveal that it multi-tasked as a pair of chic reading glasses. This struck me as a brilliant TWIST. For the woman who is embarrassed to pull a pair of readers out of her designer handbag just to read a the menu in a hip restaurant –  Blinks are a great solution. Their tagline is “We make needing reading glasses a fashion statement.” No granny glasses here!

Blinks co-founders, sisters Stephannie Keller and Heidi Valenti, really understand a key pain point of their target customer, the fashion conscious middle-aged woman. They fittingly named their company Girl Powered Inc. Blinks really scores a home run with this stylish solution and was even featured in the 2012 Academy Awards swag gift bag.

As a Brand School graduate, I really love Brand School’s A+++ practice of TWISTING.  To successfully leverage lessons from brands that you admire you need to: 1) Become Aware of innovative brands, 2) Analyze what’s working and catching your attention and 3) Apply this to your own brand challenges.

This got me thinking about how I could incorporate a similar TWIST into my own brand, MissionBoost consulting. Everyone knows that social media is necessary tool to give your business a leg up. However, some of my clients are insecure about posting on social channels, as they do not want to come off as Granny with her first-time Facebook post. By incorporating my client’s individual voice and sense of style and using tools like Canva and Pablo, I help her create posts that are formatted with great fonts and beautiful images to make her and her businesses shine.

How can you use your favorite brand TWIST to inspire innovations that connect to your core customer and grow your business?

Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better define our branding campaigns.” – Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit

About the author:

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Randi Curhan is founder of MissionBoostConsulting.com, specializing in helping you figure out what you really need to do to bring your business to the next level, get projects off the plate, and get it done. Randi grew up 3rd of four kids, sandwiched between two gifted, mathlete brothers. Randi realized at a young age (when her preschooler brother shouted out the answers to her homework problems before she finished reading them) that she had to work a little harder to get where she wanted to be. That did not intimidate this girl who thrived on the challenge. It’s how she got into an ivy league school where she excelled among the Wharton pocket protector set, nailed the dream job at Goldman and got a spot in an amazing MBA program. Randi’s love of figuring sh** out and getting it done has always made her a valuable part of teams throughout her academic and professional life. Even while taking time “off” to raise her children, Randi was the one to set up fundraising systems, databases, email invitations and graphics for events. Consistently boosting and supporting people around her, always excited to learn the latest trends and tools and to put them into action, has earned Randi her status as “Legend” in ability to help others the job done.

You can reach Randi via MissionBoostConsulting.com, on Facebook, Twitter and Linkedin.

Interested in guest blogging for BrandTwist? Contact jamie@herculiz.com.

The Pocket Dial: An iPhone and Fashion Twist

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Love your phone, but don’t know where to put it when you’re dressed for a nice evening out? Women can stash their phones in stylish handbags, but what do men in suits do? Cell phones weight down pants pockets and look bulky. Enter The Pocket Dial, invented by The Tonight Show host Jimmy Fallon. Fallon TWISTED debonair fashion with a basic cell phone case to create a new solution to a common problem. The Pocket Dial is an iPhone case that has an interchangeable pocket square – so a gentleman can put his cell phone into his suit pocket and be stylish and unencumbered.

Fallon and his assistant literally hot glued a pocket square to an iPhone case creating the first prototype and marched into J.Crew CEO Mickey Drexler’s office to pitch the idea, and they loved it. Proceeds go to David Sheldrick Wildlife Trust so you not only look good, you feel good too.

Look at old problems from new angles and TWIST your way to new solutions. Consider a homemade prototype to make the idea more real and get others on board. What could you do with a glue gun and a bit of imagination?

Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

A Tracking Twist to Keep Tabs on Luggage

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Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with GPS tracking (think WAZE) to create the first anti-theft luggage tracker in the world.

The makers of Smart-Unit knew what kept their target market up at night – worrying about their missing personal belongings. They saw a gap and filled a need.

Fresh ideas come from taking a look at old problems and applying new TWISTs to your product or service to make your customers lives better. It often involves applying technology from one category and leveraging it in unexpected ways in another.

What brand or technology innovation from another category can your business TWIST with to deliver a better experience?

Brand School gives you the tools to deliver fresh TWISTS and more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” – Sarah Hinawi, Executive Director, Purpl  Center for Learning and Innovation

 

Entice Your Customers with a Color Twist

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In a fast-paced, fast-food world, finding that one little TWIST to make your product stand out is pivotal to gaining attention and building brand interest.

Take a Cartier box, who’s brand signature red color immediately gains your attention and signifies there is something wonderful to be found inside – twist it with a burger – and you get Burger King’s Red Whopper. In a sea of endless beige and brown burgers, Burger King Japan, with a limited budget and a R&D and marketing team of only five people, came up with a little twist that packed a big punch – color. Four years ago they successfully launched a “Black Burger”.

This year, they wanted to shake things up a bit, and launched a limited edition Red Burger – which was a red version of the “Angry Whopper”.  Says Burger King Japan’s general manager of business management Masanori Tatsuiwa, “We’re not using any creative agencies for these products. And this way we don’t need any big money to expand our awareness in the market.” “We thought making it red would make people curious and express the hot taste.” (AdAge)

And right they were. Before the product even launched, more than 150 headlines in English alone appeared in a Google search right out of the gate.

The Aka Samurai from Burger King Japan. There's also a version with chicken.

You don’t need a big budget or need to reinvent the wheel. It only takes the willingness to give a little twist a try. Just like Burger King did, your business can introduce a simple twist to stay fresh and current.

We know we’d make our burgers purple or pink… what color would your brand twist with?

In Brand School we give you easy, actionable tools that you can use from day one to boost your brand’s reach. You’ll have access to our team of experts and enjoy the ongoing support and inspiration from an exclusive community of like-minded business owners and entrepreneurs to help you stay on track and bring fresh ideas to market.  Learn more about Brand School and see if your business qualifies for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com

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“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of  your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation