Julie was interviewed by Jim Blasingame, The Small Business Advocate, about branding for the small business owner, finding your unique TWIST to make your brand stand out, how telling your brand story is different for men and women, and her book, TWIST: How Fresh Perspectives Build Breakthrough Brands.
Jim’s website is loaded with insight for the small business owner or entrepreneur. Jim hosts videos, podcasts, articles, interviews and more. Experts share their wisdom, discuss their challenges and give solutions. For more valuable tips and support please hop on over to SmallBusinessAdvocate.com.
Listen to Julie’s and Jim’s talk here:
Finding the right TWIST can help your brand stand out. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram. Available at TheTwistBook.com
Yasmine Mustafa followed her dream to take a solo, six-month trek across South America. Throughout her journey she heard story after story from women about their being attacked, feeling vulnerable, inhibited and afraid. When an attack took place in her own apartment building, her vision to empower women to “Live your life boldly and without fear” was born.
Take Tiffany & Co., TWIST it with ADT Security Systems and you get Athena, a wearable piece of tech jewelry designed to prevent assault by ROAR for Good.
Athena is a simple device that looks like a jewelry accessory. It’s about the size of a half-dollar, wearable as a necklace or clipped onto clothing or a handbag. It’s mission: to protect women with the touch of a button. When you press the button a loud alarm is sounded and text messages are sent to friends & family with your current GPS location. There is also a SilentROAR™ feature which sends text alerts without activating the alarm.
Dedicated to ending assault, ROAR For Good takes their mission a step further. For each device sold, a portion of proceeds is invested in educational programs that have been shown to increase empathy and reduce violence, and ten percent of proceeds from their crowdfunding campaign goes towards raising awareness about the warning signs of abuse and helping end relationship violence.
ROAR For Good’s CEO & Co-Founder Mustafa saw a need, and TWISTED to create a brand and a product line that delivers what women are truly seeking, empowerment and safety.
Finding the right TWIST can help your brand take charge. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram.
Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line and answer questionnaires or fill out forms in order to make even a small donation to their worthy cause. If only this cumbersome process could TWIST into being something that is conveniently accessible, practically effortless and fun to do!
Welcome to “SocialSwipe”, the first interactive billboard to accept credit cards, making donating super easy – and even fun. A credit card swipe through the poster triggers an interactive experience. For example: the card swipe acts as a knife and cuts a slice of bread from a loaf, symbolizing a meal for a family in Peru. The donor feels an immediate sense of emotional gratification – as well as having a very cool experience. Each swipe donates 2 euros and the credit card statement comes with the opportunity to elect to make this a reoccurring donation.
Advertising agency Kolle-Rebbeand mobile payment provider Stripe, Inc. TWISTED by removing the barriers to donating by going directly where potential donors – and their credit cards – already are, (the first rollout was in an international airport), and giving donors the opportunity to be actively involved – and feel good doing it.
How can you TWIST to make your service or product more accessible? Try a loyalty mobile app. like a “Buy ten/Get one” mobile punch card. One local hardware shop we know had a “Trivia Question of the Day” posted over the cash register and anyone who answered correctly received a free light bulb. Offer them a little something extra for an immediate sense of satisfaction, like a sticker, postcard, charm, or discount coupon that will keep you fresh in their minds and wanting to return.
Finding the right TWIST can help your brand reach more customers. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram.
Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How could a completely outside of category business lend support? Take the USTA (United States Tennis Association) and TWIST it with the SPCA (Society for the Prevention of Cruelty to Animals). That’s what The Brazilian Tennis Confederation (CBS) did when they created the “Ball Dogs” campaign – an entertaining and fun initiative that demonstrates how smart shelter dogs can be.
Debuting at the Brazil Open tennis tournament, four stray dogs abandoned in Sao Paulo slums participated in the match demonstrating their newly learned skills as ‘ball dogs’ – and captivated everyone’s attention and hearts.
“The idea is to show people that a well-fed and well-treated animal can be very happy. We have more than 1,000 dogs in our care,” Marli Scaramella, the organizer of the ball-dog initiative, told theAssociated Press.
Successful businesses promise to solve problems, make lives easier, better and more fun. When the CBS partnered with the shelter dog initiative, they showed the world they have a heart, are willing to help, and that they care – creating a deeper and more emotional connection with their audience.
What pro-social cause should your brand TWIST with to add impact?
Finding the right TWIST can help your brand stand out. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram.
This year my birthday was a big milestone – and it was made even bigger with the launch of my first book! I’ve FINALLY realized my childhood dream of writing a book! I felt blessed to receive so many birthday well wishes and support from friends, family, Brand School students and faculty, all of whom helped me get this far. It’s my story but it’s your story too. Thanks to so many of you who gave your consent to be featured. I am inspired by your passion, the community you have created with each other, and I feel grateful to have been able to play a part in – and TWIST with – your transformational brand journeys.
“Brand School allowed me to get to the essence of my brand. I was able to hone and tighten up my brand. Thank you, it’s a great program.” – Jonathan Flaks, President, Jonathan Flaks Coaching Associates