Twist Your Brand – Grow Your Business. Branding with Julie Cottineau

 

TWIST Your Brand – Grow Your Business from Julie Cottineau on Vimeo.

BrandTwist and BrandSchoolOnline.com Founder & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the The Business Council of Westchester‘s “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWIST Your Elevator Pitch to Stand Out

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I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the landscape: life coaches, career coaches, purpose coaches, coaches for coaches… so how would I stand out? It was time to hone my elevator pitch, add a TWIST that would distinguish me from other coaches and be more compelling. When faced with skepticism or confused stares, how could I succinctly explain to people what I did for a living, and powerfully demonstrate my value in a less-than-two minute pitch?

And then, I happened to notice a TV commercial for a local gym. Actually, it hit me like a ton of bricks (or maybe a dumbbell): I’m like a fitness trainer, but for your job search and career development. What would it look like if I TWISTED my career coaching business with a gym instructor?

  • A fitness trainer guides you but you do the heavy lifting. I provide the guidance and outline the career roadmap, but my clients have to take the action themselves to achieve their professional goals.
  • A fitness trainer helps you to be fitter and more attractive. I help my clients polish their professional skills and appear more attractive to current bosses and prospective employers alike.
  • A fitness trainer boosts your confidence. I empower my clients to impress their colleagues at the next big meeting, or crush that important company-wide presentation, or ace their next job interview.
  • A fitness trainer helps you increase your speed and agility. I help my clients achieve their professional goals more efficiently, with less time spent on excuses and more time spent on action; I provide critical support and guidance to accelerate career progress and overcome past hurdles.
  • A fitness trainer is a waste of money if you’re not ready to hustle. I only work with clients who want to improve on their weaknesses and are willing to put in the work on a regular basis. Whether they want to level-up in their current company or switch careers entirely, the path to success often requires weeks or months of effort. It doesn’t happen overnight.

So, much like a fitness instructor, I provide a strategic mix of support and heavy-duty accountability, with a kick in the rear when it’s needed most. Now my elevator pitch has the TWIST to help my business get remembered, “Take a gym instructor and TWIST it with business goals and you have a career coach.”

About the author:

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David Wiacek is a NY-based, globally-minded career coach and copywriter. He helps squash his clients’ fears and brings back wonder into their professional lives. He also crafts catchy copy for businesses—both in print and online. Check out his work at davidthefixer.com

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Teaching the Twist – Quick Twist Video #11

 

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Branding is something you do every day, every minute to connect with your audience and ultimately create a more powerful and profitable business.  Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, discusses the inextricable link between brand and business strategy.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

A Switch With a Twist

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Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent it. Have you ever found yourself confused with which light switch is which? In your home? In someone else’s home? In your new home? At work? SwitchID solves this problem with unique visual TWIST.

The old fashioned way was often taking a marker and labeling switches, taping up little notes or putting up stickers to help remember or let guests know which is which switch. But they rub off, wear out or leave a sticky mess behind.

SwitchID is a simple, safe, and easy solution that shows you which switch is which with self-adhering badges that use universal iconography for instant recognition. They’re durable, easy to clean and even come in a glow-in-the-dark option for added safety. They’ll stay on your switch plate until you decide to remove them.

SwitchID was created by Matthias Bollmus and John Schlick both of whom started Napkin Innovations, L.L.C, a think tank for new consumer ideas. Their mission statement: “We are trying to capture the every-day problems and see if there is an opportunity to tackle those through innovative solutions.”

Bollmus and Schlick took action on a simple idea that could solve a pesky problem and TWISTED to find a better way. Just because an idea seems too simple to be good, doesn’t mean it isn’t.

What simple TWIST could make your customer’s life a little easier?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twist Personal and Business – Quick Twist Video #9

 

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Keeping it real makes you and your brand more relatable. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how TWISTING your personal and professional brands can make you unstoppable.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” – Raul Leal, CEO Virgin Hotels