Six Brand-tastic Ideas for Father’s Day

It can be challenging to come up with a gift idea that will be an exciting, original home run  for dad on Father’s Day. We’ve got you covered! Check out these brands that offer curated collections, variety and unique gifts that keep on giving.

Make some noise! With fewer and fewer record stores and an immense sea of online options it’s hard to hone in on which music to sample next. What could be a more perfect gift for a music-loving dad than a subscription to receive a weekly or monthly delivery of the newest independent music releases? Rough Trade will deliver selections from their exclusive  private collection of recordings right to your dad’s email. It doesn’t get much easier than that to stay on top of the latest grooves. Read more about what we think makes Rough Trade a successful brand in the sea of sounds here.

 

Take the high road. Even if dad loves to drive, there are times when he’d really rather not. Navigating a strange city is no easy task. Driving home after a long night out on the town is no fun. We all have experienced how difficult it can be to try to hail a cab in the rain. Give your dad the gift of an easy ride with Uber. Uber provides a reliable car service that’s available whenever your dad needs it at the touch of a cell phone. Sign yourself and Dad up and then you can give a gift certificate directly to his account. See more on what makes the Uber brand stand out from other car services and taxi’s here.

 

 Help your dad be the host with the most. There’s something special about serving and enjoying a great glass of wine. But which wine to choose? With Virgin Wines every wine is a delicious decision. They offer boutique-quality, handcrafted wine from all over the world, delivered right to dad’s doorstep (without the high price tag). You can select wine by the bottle, the case, gift collections and the “Explorers Club” where each month they send a case of 15 individual expertly selected wines. Here’s to dad, cheers!

 

What’s good for the goose… We recommended this as a gift for mom on Mother’s Day and thankfully, Birchbox has awesome selections for guys, too! It’s challenging for busy guys to get into stores to sample new products. So why not make it easier for dad and bring those samples directly to his door? Birchbox does just that. Birchbox bundles several samples of cosmetics, skin care items and lifestyle products and accessories all into a handsome Birchbox and delivers it directly to dad’s doorstep.  Read more about what we feel drives the success of the Birchbox brand here.

 

Give an experience dad won’t forget.  You’ve been hearing about “it” for years, you know that thing that dad has “always wanted to do,” like, drive a race car, pilot a plane, fly in a fighter jet, rafting the river rapids or hot air ballooning over the countryside. Cloud 9 Living has over 1,800 unique experiential gifts in 43 regions across the United States. Select “that one” dad’s been talking about or give him the option of selecting his own with an open-ended gift certificate. The world is waiting!

 

Support dad in growing his business. Is your father an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help him take his business and brand to the top! Brand School is our highly effective, premier branding program that will give him the tools and insight he needs to grow a stronger personal, career or business brand. Get more information about the next session and a one-on-one Brand Health Check Strategy Session HERE.

March Madness – Instant Replay

This webinar series replay offer has expired. Sign up to receive our email to stay up-to-date on more  free webinars, replays and additional tools and tips to grow your business and your brand.

Due to an overwhelming number of requests from webinar attendees who wanted replays, Brand School is making available – for a limited time – a rebroadcast of BrandTwist founder Julie Cottineau’s webinar series, Brands That Twist. This live, interactive series originally aired earlier in March, 2013.

If you missed out on the live broadcasts, you now have another opportunity to receive the tips and tools that will help you begin building a stronger brand.

In this series on brand building, Julie gives you clear and actionable steps that you can start using right away to help boost your business, build a stronger brand, and make a bigger impact in your market. You’ll receive a taste of what Brand School covers in more depth.

In addition, you can receive a $100 discount off the tuition of the April 2013 online session of Brand School which starts April 15th, when you enroll by March 31st.

Both the rebroadcast of the Brands That Twist webinar series and the $100 discount off Brand School offer EXPIRE SUNDAY, MARCH 31, 2013 at MIDNIGHT.

To learn more about Brand School please visit: BrandSchoolOnline.com.

Enjoy the webinars!

Note: The “free seat at Brand School give away contest” Julie refers to in these rebroadcasts is over.

TWST YOUR WORDS: Leverage Verbal Identity to Shine

Tools and techniques to help you to use words: names, taglines, packaging copy and tone of voice to help your brand make some noise and be heard.

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THINK DIFFERENT: Innovation With a Twist

Boost your business with innovative and creative ways to look at old problems from new angles that will ignite new ideas and gain loyal brand fans.

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SMALL BRANDS – BIG IMPACT: Lessons From Brands That Twist

See how small brands are innovating, creating big ideas and standing out in their markets. Take away actionable steps to help your brand shine.

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Click here for more about Brand School, our highly effective, premier program to help you build your brand to grow your business.

Twist Your Brand For New Ideas

BrandTwist: Turn on your inner lightbulb

Let’s not kid ourselves. Branding is tough.

There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention (and his/her buying power). But there are some brands that consistently breakthrough and get recognized. We often fast-forward, mute or pause advertisements, for instance,, but we’ll slow down the DVR to watch especially good ones from Volkswagen, Target or Doritos.

But its not just ads. Products and services capture our attention, too. How many of you have friends that are so completely brand-loyal they’ll tell anyone who’ll listen about the virtues of their favorite brand (I’m thinking of Lululemon in particular)? I know I do. So what are these brands doing that’s helping them cut through the noise and turn consumers into brand ambassadors? More importantly, what can your brand take away from these brands?

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It’s crucial to constantly learn from well-loved brands.

Even the most skilled branders, marketers and entrepreneurs can benefit from brainstorming with others and mentally challenging themselves. But it’s really important to take these lessons from brands that are outside of your business category.What does this kind of lateral thinking have to do with great branding? In a word, everything. As entrepreneurs, business owners and marketers, we’re so concerned with what the competition is doing, we forget to look toward brands that are winning. Consumers don’t have this narrow view. They notice when a brand provides great service, and they come to expect it as standard. That’s good for you if you deliver excellence. If not, well…

BrandTwist’s foundation is built on lateral thinking, in part because it’s so effective, and in part because it helps others to be just as successful. Even if you’re a business of one, you can use best practices of brands like Apple to improve your own customer experience. The trick is to pick an inspirational brand that is as far away from your business category as possible. Let’s say you sell lingerie to women; you should twist your brand with a masculine, high-tech brand like BMW. What would BMW do to rev up your business? Think big picture. I guarantee that if you twist your business with just a few brands in other categories, you’ll come up with hundreds of actionable new ideas in a short amount of time.

COME TWIST WITH ME – AND TEST DRIVE SUCCESS

Receive information about priority registration for the next session of Brand School, the premier branding program designed specifically for business owners and entrepreneurs who want to grow their business, and receive our top tips and brand-building tools when you join our mailing list.

“Julie’s active participation in Brand School and  feedback was amazing and helped a LOT. I received great value from this program.” – Leslie Hughes, PUNCHmedia          

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Engage in the Conversation

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.

en·gage 
v.
 en·gageden·gag·ingen·gag·es
1. To involve oneself or become occupied; participate: engage in conversation.

It’s not enough to talk to a few loyal fans and followers on social media. You must really engage: it’s the only way to get ahead. Read on for another tip that will help you engage better.

TIP #11: ENGAGE IN THE CONVERSATION

Stop observing and start participating. Curious about Pinterest? Create a page and start pinning. Set up a Twitter account, follow those you can learn from, comment on and Retweet other users’ content. Start small; the important thing is that you get in on the conversation. You don’t have to start your own blog, but you should comment on blogs that you read and find relevant. This simple act can help drive traffic back to your site – and may even lead to valuable and enriching professional relationships.

What simple tips have you used to grow your business? Let me know in the comment section or on Facebook.

Check out tip #12 in the series, Innovate New Brand Ideas by Adding a Fresh Twist.

ENGAGE BETTER WITH A STRONGER BRAND THROUGH BRAND SCHOOL

Brand building is one of the single most important things you can do to grow your business but it takes expertise, energy and investment. Julie Cottineau, the Applegate Network’s Small Business Branding Expert and the former VP of Brand for Richard Branson’s Virgin is here to show you how.

Brand School is the premier program for business owners and entrepreneurs who what to grow their business. Brand School takes best practices of beloved brands such as Virgin, Apple, and Zappos and teaches you how to apply their success to your business to build a stronger brand to drive business results. Brand School gives you engaging videos, interactive exercises and exclusive access to a private community of other entrepreneurs. Learn more about Brand School HERE.

“Julie was so generous and gave us so much depth.  I learned my core message and how to package and brand it so I could stand out from the crowd.” – Dr. Marina Kostina, Distance Learning Specialist, CEO of  wired@heart 

The Tattoo Test: Measuring Brand Passion

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People often ask me how do you measure consumer’s connection to a brand?

Is there some research metric that captures a level of engagement, likelihood to recommend, resiliency to switching?

Sure there is all sorts of quantitative methodology, including Net Promoter Scores .

But I like to go by a much simpler metric….the tattoo test.

Does your Brand elicit the kind of love that would drive people to … Keep reading » display it on their bodies. Not just a T-shirt or a baseball cap, but the more permanent and intense expression of a tattoo or in the case of this picture an icon shaved into the back of their head?

I’ve been lucky enough to work on several brands that evoked this kind of passion. When I worked on Kool-Aid at Grey Global in the late 90’s kids used to send-in pictures of Kool-Aid man shaved into the back of their heads. This was pre-Flickr so taking and sending in these pictures was more work than it is now, so it was further proof of love.

Virgin is definitely a passion brand. The logo itself is a sort of tattoo. A signature of not just quality but also of Richard  Branson’s personal passion.

And a quick search of “Apple body Tattoos” on Goole revealed over 13 million results. No doubt many of these tattoos inked recently as homage to Steve Jobs.

Can you set out to create a “tattoo brand”?

Yes and no.

For me it’s like setting out to be really, really, funny or practicing and practicing and learning to tell really good jokes.

If you  constantly work on your material, pay attention to what people laugh at, work on your timing, are not afraid to push the limits and even fall flat on your face a few times…and if you have an authentic interest in making people laugh (and some innate ability) I think eventually with hard work (and a little bit of luck) you will be considered funny.

It’s the same with creating passion brands. Tattooing can’t be an objective in itself. But if you set out to offer something that really connects with people…not just functionally, but emotionally as well. Eventually, you may see the proof in black and white (and perhaps a bit of colored ink as well).

That’s my point of view. What’s your twist?

What brands would make your tattoo list?

Our online Brand School course will give you the insight and tools you need to make your brand memorable. Receive more information about the next semester and free tools and tips when you join our mailing list.

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