Five Brand-Marvelous Ideas for Mother’s Day

It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother’s Day. We’re here to help! Check out these brands we love, and that mom will love receiving.

Box up a bundle of goodies with a Birchbox  It’s difficult for active mothers to get into stores to sample new products. So why not make it easier for her and bring those samples directly to mom’s door? Birchbox does just that. Birchbox bundles several samples of cosmetics, skin care items, bath, beauty and lifestyle products all into a beautiful Birchbox and delivers it directly to mom’s doorstep. (and they have a line for men too… Father’s Day is right around the corner! Check out the men’s Birchbox in our Father’s Day post ) Read more about what we feel drives the success of the Birchbox brand here.

 

Hire a rabbit to take on a task with Taskrabbit – A mom’s life is busy, busy, and… did we say busy? There’s always some task that she doesn’t have time to complete. She would really appreciate a helping hand. TaskRabbit is all about getting the job done.  This company has experts in just about every field who are ready to take on mom’s request, and as their tagline promises, to help mom go “From To-Do, to Done.” Interested in how Taskrabbit built a succesful brand? Read more here.

 

Ch-ch-ch-changes through chocolate! Chocolate is always a welcomed gift, but when it’s fun, meaningful and connects you to the world, it’s even better.  Each sweetriot chocolate candy purchase supports sustainable cocoa farming, native and local farmers, and the emerging artists community by featuring works that embrace sweetriot’s culture on the candy wrappers. A sweetriot gift purchase does more than simply satisfying mom’s chocolate craving. Want to know more about the secret to sweetriot’s sweet branding success? Read about it here.

 

Take mom on a fabulous get-away –  Treat mom to a fabulous weekend away full of local flavor by celebrating at a unique hotel. Discover a new city together – and build memories that will last a long time. The  Provenance Hotels are a great boutique collection that offer wonderful decor and  authentic local touches in some very cool US cities. How can your brand cash in on the trend to hyper local? Read more here.

 

Support mom in growing her business. Is your mother an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help her take her business and brand to the top! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal, career or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.

Build Your Business – Exclusive Offers for BrandTwist Friends!

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We are happy to share with you BrandTwist guest blog posts from innovative entrepreneurs and business owners that graciously share their business-building tips and takeaways AND have generously made exclusive offers available to Friends of BrandTwist. These articles, products and discounts are designed to help your business spring into action now that the warmer weather is (nearly) here.

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Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots?  Cassandra Droogan, Founder & President, PYSIS Inc took her inspiration from her father’s galoshes and created an exciting new product with a TWIST. Read her guest post HERE – it might inspire you to pursue that idea you’ve been musing about. And make sure you see her special April offer for BrandTwist readers – you and your shoes will be ready for April showers.

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Finding the balance between your business’ visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty.  But how do you know which “tone” defines your type of business? You’ll find all the answers in this free webcast replay from BrandTwist Founder & CEO Julie Cottineau and Rebecca Swift, Head of Creative Planning at iStock: “The Ying and Yang of Powerful Brand Stories,” all about visual and verbal branding. PLUS receive 10% discount on any of IStock credit packs for friends of BrandTwist. checkout. Promo expires March 31, 2014.  Webcast replay and promo code HERE.

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Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series on Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Catch Leslie’s Linkedin tips and info. about her SPECIAL OFFER for Friends of BrandTwist HERE.

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How do you distinguish your brand and its products and services in a competitive market? One way is to develop a “video brand bumper” that accompanies your every presentation, video, or workshop.  Read Dr. Marina Kostina’s, co-founder of Bookphoria, guest post HERE. In it, she shares with you more about what a video brand bumper is, why every author, speaker and expert needs one, and a 3-step process to develop an effective bumper for your brand – and take advantage of their offer for a free consultation.

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BrandTwist ‘s Julie Cottineau had the good fortune of working at Virgin as VP of Brand for North America for five years and during this time she gained invaluable insight into best practices in branding, marketing, and corporate culture. Whether you are a corporate CEO or a recent grad just starting out your career, these tips are designed to help you learn from one of the best-loved brands on the planet, and one of its most successful entrepreneurs. Each tip contains valuable lessons from Virgin and food-for-thought for your own business. Receive our “Brand Like a Billionaire: 5 Tips I learned from Richard Branson” when you join for our email list HERE.

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Looking forward to summer? As you plan your fun in the sun, make sure to make some plans for your Brand too. Take advantage of the longer days of summer to re-energize your business with Brand School Summer Session.

This is a streamlined version of Brand School Master Class where you get the best of the Master Class core principles in less time so you can hit the ground running in the fall for better business results. Attract more profitable and loyal customers, tighten your brand story, create a more professional and distinctive brand… and more!  Enrolling now. Find out how to grab your seat HERE.

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This Valentine’s Day, Show Your Love with a Twist

Tired of the same old gifts for Valentine’s Day? If you’re stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we’ve uncovered 9 innovative brands that offer clever TWISTS on the classic Valentine’s favorites for both men and women.

moonglowmoonglow jewelry twists the idea of personalizing jewelry by taking  a special moment in time and depicting what the moon looked like on that day. This line of handcrafted and made-to-order jewelry is designed in Montreal by local artist, Luc Rouleau. Pick a date you want to commemorate – first kiss, wedding, anniversary – and find the exact moonphase through their moonphase calculator.

 

godiva2GODIVA’S Chocolate and Coffee of the Month Club steps up the traditional chocolate gift by pairing two strong favorites, coffee and chocolate – and curates them so you can give a gift that keeps on giving. This collection includes up to three months of Chocolate Truffle Coffee paired with a favorite GODIVA treat. It’s the perfect way to rev up your relationship for months to come!

 

 

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Personalized M&M’s are a whimsical and fun way to express your unique “couple” brand. Mars twists their iconic favorite, M&M’s, by letting you custom design your own candies. You can choose your colors; put a portrait or special photo on them and imprint your own special words and affections. Your honey will never tire of seeing your XO’s, hearts, special dates, or… perhaps even a proposal?

 

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With boomf magical marshmallows you can twist your memories into a romantic adornment for your cup of hot cocoa. Personalize marshmallows with your favorite Instagram pictures. Turn photos of you and your sweetie into a romantic, sweet and fluffy gift. Created by James Middleton, brother of Kate Middleton, it boasts a royal romantic touch. Free shipping to Europe and North America.

 

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Mr. Beer – Beer, Cider and Root Beer Brewing Kits puts a twist on the micro brew trend by giving you everything you need to turn your fridge into a micro brewery. With its reusable brew keg and screw-top bottles, Mr. Beer creates up to two gallons of beer or cider in just 14 days. There’s nothing like kicking back and enjoying a home-made, lip-locked toast together.

 

 

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Champagne Dipped in Chocolate – Literally. The duo of chocolate and Champagne always enhances a romantic setting.  But here, Guittard Chocolate has twisted these favorite gifts by literally combining them. They dip the bottle of Champagne (or wine) in a rich, decadent Guittard dark chocolate. This creative indulgent gift available through GiftTree.com is the perfect touch to any romantic evening.

 

 

bemineA rose is a rose… but a Love Is In The Air Plant lasts and lasts and is practically care-free. Give your Valentine a twist on the usual red roses. Air Plants are trendy and unique. This gift from Gifts.com features a tillandsia air plant and rocks within a glass globe that can be placed hung indoors or outdoors. The heart shape makes sure your loving intention is clear.

 

 

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For women: Fragrance Republic adds a twist to the standard perfume present with their fragrance enthusiasts club that gives exclusive access to original fine fragrances as created by world-class perfumers. Each month members receive an exclusive new fragrance delivered straight from the FR! lab free of charge, right to their door. Membership includes connection to an online community where you can rate and vote for favorite fragrances; exclusive invites to launch parties, speaker events and discounts.

 

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For men:  Scent Monthly – Does your hottie wear the same cologne, every season, every day? Help him twist out of that scent rut with a membership to Scent Monthly. They deliver two fresh, premium fragrances each month, and each fragrance is handpicked for the season. Sign up for a  three or six-month subscription or a trial one-month membership and your guy will be thanking you throughout the year.

 

Support your sweetie in growing their business. Are they an entrepreneur, small business owner, artist, performer, or freelancer? Here’s a way to help them be more successful doing something they love. Brand School is our highly effective, premier branding program that provides the tools, framework and insight to build a stronger personal or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.

 

Lessons That I Learned From Virgin

To see more of our articles for  Women Business Owners Today (WBOT) click HERE.

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So excited to be on the cover of Women Business Owners Today e-zine! This edition focuses on everything from investing in you and your business, to how to manage your online reputation and engage your customers, to the the etiquette of the handshake. I’m deeply honored to be the featured cover story and in the company of so many gifted women offering amazing insight and helpful tips for business & entrepreneurs in this e-zine. I really enjoyed the interview and sharing my journey from working as V.P. of Brand for Virgin to becoming an entrepreneur and creating my own brand consultancy, BrandTwist and Brand School.

Learn how to rock your brand and business with a little inspiration from Richard Branson. Check out this edition of Women Business Owners Today e-zine and my cover story, “Lessons That I Learned from Virgin,” HERE.

Brand School, our highly effective, premier branding program, delivers the tools and steps you need to strengthen your brand and your connection to your customers. Get our free brand-building tips and receive access to updates about Brand School’s exclusive programs when you sign up for our newsletter at BrandSchoolOnline.com.

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Can You Name These Red, White and Blue Brands?

Can you name all 38 Red, White and Blue Brands in the Brand Star pictured above?

Scroll down for the answer.

Wishing everyone a happy, safe, and fun Fourth of July!

Celebrate your business by building a brand that stands out and gets recognized! Brand School, our highly effective, premier branding program, gives you the tools and techniques you need to keep your brand shining. Get more information about the next session and a one-on-one Brand Health Check Strategy Session HERE.

 “Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand.It was well worth the fee.” – Brenda Dillion Cavette, Founder Fashionista Tea

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ANSWER:

RED, WHITE AND BLUE BRAND STAR BRANDS:

RED:

CNN, Target, CVS Pharmacy, Kool-Aid, Levi’s, Colgate, Jell-o, Coca-Cola, Campbell’s, Johnnie Walker Red Label, Red Bull, ESPN, Band-Aid.

WHITE:

Dewar’s White Label, The White House, Dove, Ivory, Calvin Klein White T-Shirts, Apple, White Diamonds by Elizabeth Taylor fragrance, Nestle Toll House Premier White Morsels.

BLUE:

Blue Buffalo Company, IBM, WordPress, Skype, Intel, LinkedIn, jetBlue, Twitter, GE, Twitter, The Weather Channel, Facebook, AT&T, Ford, PayPal, Lowe’s, Chase.