How to Twist Outside the Box This Father’s Day

Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is, finding a gift that’s thoughtful and that he might actually use is always tricky. It’s easy to find yourself slipping into the traditional last minute habit of buying him yet another tie, but this year, try stepping up your Father’s Day gift game by taking a generic gift idea and adding a TWIST that is sure to secure your spot as the favorite child.

father watch

For the runner: 2015-2016 has certainly been the year for workout technology. New gadgets promising a better workout have flooded the market, but what makes one fancy pedometer better than another? A good twist to give your father is the Garmin Forerunner 620 GPS Running Watch. The twist for this watch is that it, unlike some of the big name fitness monitors, is built specifically for runners and not only records your progress every run, but gives you advice on what more you are capable of doing in the future to help you continue to improve.

 

father drill

For the handy-man: A crafty guy who loves DIY projects needs way more than just your basic hammer and nails to really be able to build something special. But a complete tool box can be very expensive. A great twist on this classic gift for a do-it-yourself dad would be the Dremel Oscillating Tool Kit. This single tool has over 30 different functions your father can try out on his next project without taking up too much space.

 

father foodie

For the foodie: Instead of getting your food-loving dad some more pots and pans, spend a Saturday with him at the Smorgasburg Food Festival in Brooklyn! The vendors at this outdoor festival specialize in twisting classic foods into new, unique creations such as the ramen burger (which features ramen noodles as the buns for a classic burger) or a hotdog from Asia dog (a hot dog with asian inspired toppings such as Japanese curry or asian sesame slaw.) All of these vendors twisting their food will be sure to wow and inspire your father, plus he will get to spend the day with you!

 

Screen Shot 2016-06-06 at 3.40.42 PMFor the outdoorsman: For activities like camping, conserving space and versatility are key functions when deciding what to bring on the trail. Rather than just getting your dad some more fishing line, try the Alex water bottle. The twist for this bottle is that it, literally, twists open and turns into a bowl that you can eat out. The bottle opening also helps make cleaning it easy. This gift is something your father can bring along and use anywhere without weighing down his backpack.

 

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For the entrepreneur: If your father has his own business, help give his brand a boost this father’s day by giving him TWIST: How Fresh Perspectives Build Breakthrough Brands, The book is sure to help your dad learn the in’s and out’s of twisting himself and gain tools to make his personal brand even better. He’ll learn how to take off his “brand blinders” and look outside his category to make his business stand out and thrive in this competitive market, which will certainly help make this father’s day memorable for him.

 

About the Author:

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Kate Gouran is working as an intern at BrandTwist for this month. She is a high school senior from Hastings-on-Hudson and will be graduating from Hastings high school in June. She is very excited to be attending Tulane University in the fall and she plans on double majoring in marketing and musical theater.

 

 

Interested in guest blogging for BrandTwist? Contact jamie@herculiz.com.

Just Twist Now – Quick Twist Video #6

 

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Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important lessons she learned as the VP of Brand for Virgin and the value of Richard Branson’s “Let’s do it!” approach.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

Live Your Twist – Quick Twist Video #5

 

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Create fresh ideas for your business by TWISTING your brand with a successful out-of-category brand. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares her proven approach for creating inspired and actionable ideas.

More Quick Twist Video tips here.

Twist angle white

TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” – Laura Winston, attorney, Kim Winston LLP

 

The Virgin Twist – Quick Twist Video #4

 

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How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, highlights the importance of lateral thinking.

More Quick Twist Video tips here.

Twist angle white

TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” – Raul Leal, CEO Virgin Hotels

Celebrate the Modern Dad with a TWIST

The modern dad is different than the stereotypical dad of times past. The new age father ditches the stern authority figure and involves himself in his family. From cooking meals and taking care of the children, to staying up-to-date with the latest trends and furthering his own independence, the modern dad changes the entire playing field. Here are some great Father’s Day gift ideas to show dad your appreciation with a modern TWIST.

Screen Shot 2015-05-28 at 10.42.43 AMErgobaby

Dads nowadays want to involve themselves more in child raising. Ergobaby promotes different types of baby carriers that are easily adjustable to dads that often have taller and wider frames. Thanks to this brand, the new dad can bond and get a closer relationship with his newborn!

 

 

18eef4662e87f396bf0d6e045529e2aeSecond Wind Eco Tours

The family oriented dad will love family outings that bring the members closer than before. With activities offered from this organization, such as kayak tours on the White Oak River, Jones Island, and Bear Island, you will be guaranteed to treat dad to a fun event that brings the family closer together.

 

 

Screen Shot 2015-05-28 at 10.52.35 AMThinkGeek.com

From goofy knick knacks – like action figures from dad’s favorite show – to electronic gadgets such as the 3-D printing pen, the hip and tech-savvy dad will definitely enjoy anything this online shop has to offer.

 

 

Screen Shot 2015-05-28 at 10.55.20 AMWeston Single Burger Press

These top notch kitchen supplies, for instance the nonstick burger press, will be sure to appeal to the inner chef of every modern dad and will have him in the kitchen experimenting with ways to make the best Sunday dinner ever.

 

 

purpl2Purpl

Surprise dad with a new office! Hot desks offered by co-working spaces like this one in Westchester will help dad become more independent with his work and allow the modern father to work closer to home so he can be sure to make it to his kid’s afternoon soccer games.

 

 

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Brand School Online

Got a dad who is an entrepreneur? Gift him the gift of pursuing his dreams – encourage him to sign up for a one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com

 

 

 

 About guest blogger Collin Wisniewski:

bt collinCollin Wisniewski is a BrandTwist intern and is currently a senior graduating from Dobbs Ferry High School. He plans on attending SUNY Fredonia this coming fall to study business in the music industry. For future job opportunities, Collin can be reached at collin.wisniewski@gmail.com.