“Wine… offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway; but not all wines are created equal…
How do you know what type of wine you prefer, which winery will satisfy your particular taste, what new wine variety you might enjoy? With the multitudes of wines available from around the world and new labels popping up overnight, it’s impossible to taste every one. Liquor stores offer tastings, but they’re infrequent with a limited selection. There are wine-of-the-month clubs, but you either must know what you want to order ahead of time or be at the mercy of the club’s curation – which may not map to your taste preferences.
What if you took a Wine-Of-The-Month Club and TWISTED it with a match-making dating site like eHarmony? You’d get Tasting Room, the matchmaking answer to a wine lover’s or wine newbie’s dreams.
After signing up you receive a 6 mini-bottle tasting kit. You fill out and return a questionnaire rating the samples. This is the start of developing your unique Wine Profile. Your individual preferences guide the customized wine selections in the first case they deliver to you. With each case, you provide more feedback on your taste preferences and their corresponding wine selections become more honed.
Tasting Room saw a missing piece in the wine marketplace and innovated to offer consumers a fun and personalized way to approach and enjoy their product.
Take a look at the missing pieces that customers face in your market. Could your product or service offer the TWIST of a “sampler kit”? Don’t be afraid to ask your customers directly for their feedback or preferences. There are online free services like Survey Monkey that make surveys a snap. Involving your customers lets them know they are important to you and in turn, they’ll become loyal fans.
Finding the right TWIST can help your brand reach more customers. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram.
We hear from work-from-home business owners and solopreneurs how they often feel isolated and how challenging it is to remain inspired and innovative when they are alone in the same space day-in and day-out. Something as simple as a little TWIST in the routine, like working from a local coffee shop or library can be a refreshing change – for the short term. A vacation provides some needed rest and relaxation but won’t hone your business skills. What if you had the opportunity to really break free of the isolated work-a-day routine while making new connections and keeping your business thinking cap on?
Take Match.com, twist it with Travelocity.com, and you get Jobbatical, “It’s a word made up of “job” and “sabbatical”. It means a professional career break where people use their skills and knowhow to work on an exciting project in a new team in a new environment – without dipping into your life savings.”
Jobbatical took a look at the growing temporary and part-time employment trend and created a service to bring together employer and employee in a way where each can add value to the other’s business skills and enhance one another’s creative thinking – all while providing a rejuvenating travel experience.
Where would you love to go to get paid AND see the world?
Keeping the creative ideas flowing is essential to keeping your business and brand fresh and alive in your customer’s mind. At Brand School you will connect with an exclusive community of like-minded entrepreneurs and business owners. Our team of experts share their skills and give you the tools you need to innovate and grow your business. Now enrolling HERE.
“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation
Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top 10 list of commonly found pieces of trash on the shores. The problem is clear, but so far no one has come up with a solution to keep these caps out of our oceans and landfills. That’s until now. Clever Caps has taken a conventional water bottle cap and TWISTED it with a Lego block – they’ve created an innovative solution for a world increasingly concerned about environmental pollution and trash build up.
With Clever Caps, users can create everything from furniture, to light fixtures, to art pieces, to children’s toys – and they interlock with similar crafting blocks already on the market.
We were so impressed by this TWIST that we donated to a crowd funding campaign on Indiegogo. You can too.
Just by adding one simple out-of-category twist, Clever Caps created an all-around friendlier bottle cap that’s fun and more environmentally friendly.
Brand School Master Class gives you the tools you need to create the TWIST that will take your business further. Enrolling now HERE.
“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and keep it growing and transforming to passionately share what I love with others.” – Deborah Coulter, deborahcoulterartflow.com
“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s success. When you open yourself up to new experiences you gain more confidence and discover new ways to approach old problems.
There’s a lot to gain by getting out of your comfort zone and trying new things. Conferences, classes and meet-ups are a good way for small business owners and entrepreneurs to connect and re-ignite their creative business thinking… but why not kick it up a notch?
Workaway, the first travel agency dedicated to entrepreneurs, takes a mastermind group of entrepreneurs and TWISTS it with a remote travel adventure.
Their premise is to “Get great, like-minded people to spend time together in fantastic surroundings. The goal is to move our businesses to the next level, get new knowledge and relations for life.”
Enrollees can choose from two experiences: a “Camp” where 20 participants stay in a remotely located house for a week; or the “Adventures” trip, which recently has taken enrollees to Mt. Kilimanjaro in Tanzania.
Next time you’re feeling stuck – “Screw it; just do it!” Get together with other entrepreneurial adventurers and get away for some inspiration.
Where would you like to go to shake things up?
Brand School gives you a membership in a community where like-minded entrepreneurs, small business owners and non-profits come together to support one another and spur on innovation. Learn more about the benefits of Brand School and how our team of experts can help boost your business with a one-on-one Brand Health Check Strategy Session HERE.
“Brand School helped me get the business’ name, brand promise and message clear… thank you… And thanks also for the networking opportunities which have led to big support in my emerging business.” – Nell Panero, Education Consultant
A Business Building Vacation sounds like an oxymoron, right?
Wrong. You can actually take advantage of some “down time” to come back with fresh ideas that will help you re-energize your brand and your business and hit the ground running when you come back at work.
Summer vacations are a great time to make note of new brands and exceptional customer service experiences that surprise and delight you. Pack a Brand Safarinotebook (along with your sunscreen) when you go to the beach, Europe, mountain resort..wherever you are headed.
Write down specific elements of your summer experience (right after they happen so they are fresh) and think about how you can apply those lessons to your own brand.
You can build your business and work on your tan at the same time!