Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office or in the car… it’s cumbersome and inconvenient. What we need is a footwear TWIST that liberates our choices… and that’s exactly what French shoe designer Tanya Heath has done. They’ve TWISTED to create one shoe with interchangeable heel options, giving the wearer control and the freedom of choice.
They provide one pair of shoes, with multiple, snap-on, heel height options. The shoes and heels are sold separately-and the extra heels fit handily into a handbag. A huge plus for end of the night moments, when you are tired and want to slip into a more comfortable heel.
Tanya Heath literally walked a mile in their target market’s shoes. They weren’t afraid to TWIST outside the (shoe) box and de-construct the traditional product experience to come up with a more user-friendly option.
Sometimes the parts are greater than the whole. Is there something you could de-construct to come up with an innovative solution that makes life easier for your market?
Finding the right TWIST can help your brand innovate and deliver. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram. Pick up your copy today.
Branding is something you do every day, every minute to connect with your audience and ultimately create a more powerful and profitable business. Julie Cottineau, BrandTwist and Brand Schoolfounder, author of TWIST and former VP of Brand at Virgin, discusses the inextricable link between brand and business strategy.
“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.”– Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation
Create fresh ideas for your business by TWISTING your brand with a successful out-of-category brand. Julie Cottineau, BrandTwist and Brand Schoolfounder, author of TWIST and former VP of Brand at Virgin shares her proven approach for creating inspired and actionable ideas.
“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.”– Laura Winston, attorney, Kim Winston LLP
Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line and answer questionnaires or fill out forms in order to make even a small donation to their worthy cause. If only this cumbersome process could TWIST into being something that is conveniently accessible, practically effortless and fun to do!
Welcome to “SocialSwipe”, the first interactive billboard to accept credit cards, making donating super easy – and even fun. A credit card swipe through the poster triggers an interactive experience. For example: the card swipe acts as a knife and cuts a slice of bread from a loaf, symbolizing a meal for a family in Peru. The donor feels an immediate sense of emotional gratification – as well as having a very cool experience. Each swipe donates 2 euros and the credit card statement comes with the opportunity to elect to make this a reoccurring donation.
Advertising agency Kolle-Rebbeand mobile payment provider Stripe, Inc. TWISTED by removing the barriers to donating by going directly where potential donors – and their credit cards – already are, (the first rollout was in an international airport), and giving donors the opportunity to be actively involved – and feel good doing it.
How can you TWIST to make your service or product more accessible? Try a loyalty mobile app. like a “Buy ten/Get one” mobile punch card. One local hardware shop we know had a “Trivia Question of the Day” posted over the cash register and anyone who answered correctly received a free light bulb. Offer them a little something extra for an immediate sense of satisfaction, like a sticker, postcard, charm, or discount coupon that will keep you fresh in their minds and wanting to return.
Finding the right TWIST can help your brand reach more customers. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram.
Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with GPS tracking (think WAZE) to create the first anti-theft luggage tracker in the world.
The makers of Smart-Unit knew what kept their target market up at night – worrying about their missing personal belongings. They saw a gap and filled a need.
Fresh ideas come from taking a look at old problems and applying new TWISTs to your product or service to make your customers lives better. It often involves applying technology from one category and leveraging it in unexpected ways in another.
What brand or technology innovation from another category can your business TWIST with to deliver a better experience?
Brand School gives you the tools to deliver fresh TWISTS and more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.
“Working with Brand School … opens up so many doors and affects so many areas of your business – an invaluable experience.” – Sarah Hinawi, Executive Director, Purpl Center for Learning and Innovation