Branding Lessons From Summer Camp

To see more of our articles for  Women Business Owners Today (WBOT) click HERE.

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There is something magical about summer. Splashing in the lake during the day, roasting s’mores over a campfire at night and …. building stronger brands. Summer and branding? Yes, you heard me right.  Summer, and more specifically summer camp, is a great resource for brand building.  As you know I am a big believer in finding inspiration in unusual places and TWISTING it to create stronger brand promises, more effective marketing, and turning casual users into raving brand fans.

Check out my article for Women Business Owners Today, “Branding Lessons from Summer Camp.” Learn how s’mores, color wars and campfire songs can inspire and rejuvenate your brand and enliven your business. See the article HERE.

Brand School, our highly effective, premier branding program, delivers the tools and steps you need to strengthen your brand and your connection to your customers. Get our free brand-building tips and receive access to updates about Brand School’s exclusive programs when you sign up for our newsletter at BrandSchoolOnline.com. 

“If anyone needs to understand the PROPER professional way that WILL make a difference for branding your business, Brand School is your go to source.” – Mike Sass, Entrepreneur

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“You Know Everybody! A Career Girl’s Guide to Building a Network That Works.”

I’m thrilled to be featured in Marcy Twete’s new book, You Know Everybody! A Career Girl’s Guide to Building a Network That Works. Each week this summer the Career Girl Network is featuring one chapter highlighting one of the interviewees from the book. You can check out an excerpt from the chapter with my interview, “Julie’s ‘Best of the Best’ in Networking Advice,” order the book, and learn more about the Career Girl Network and how they are engaging women nationally in mentoring, networking, and relationship building to advance their careers HERE.

“Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  – Lynn Stull, Owner Arts2Thrive

Get information about priority registration for the next session of Brand School, our highly effective, premier branding program, and receive free brand-building tools and tips when you join our mailing list.

Draw Your Target In To Explore Your Brand

Branding is about the unique and personal experience your space creates for its visitors.   In this post, Draw Your Target In to Explore Your Brand, guest blogger Kathryn (KC) Ha shares that her love and passion for the MASS MoCA and gives ways you can be inspired to create unique experiences for your customers that sets your business apart. This is part of our “Brands That Twist” series celebrating innovative brands. See more of these brands HERE . For more about Kathryn (KC) Ha, check out her bio below.

As an art lover, I frequent art museums wherever I go. While spending four years at Williams College (Williamstown, MA), I was sure to go to every museum in the area. Most of my favorite visits were to MASS MoCA, a contemporary art museum located in a neighboring town, North Adams, MA. I even found myself working in their Kidspace gallery last summer.

What I love most about MASS MoCA is the unique and personal experience it creates for its visitors. The museum immediately captures your attention and draws you into both its art and space.

Three ways that MASS MoCA puts a Twist on the traditional museum experience are:

  • The physical space that houses MASS MoCA immediately captures your attention. The building has served as a textile factory and an electric plant. The radical change from electric factory to art museum gives way to the radical experience for visitors, more specifically children. They enter the building and are immediately drawn to the space and exploring it.
  • The Kidspace gallery literally asks visitors to create their own art, influenced by the artworks in the gallery. For example, last summer the gallery had artwork involving monsters and an “art challenge” that asked the kids to create their own monster from a box of random materials they were given
  • The seasonal outdoor exhibits, such as a sculpture of picnic tables, invite visitors to touch, climb and explore them.

The museum immediately creates an interactive experience with its visitors from the moment they arrive.

First impressions are always key in a relationship, especially when it comes to brands. MASS MoCA has conquered this task successfully.

Other brands can learn from them how to create a strong first impression through:

  • Visual tools, such as color, shape, and symbols, to signal a unique experience to the people- from the moment they enter your brand experience or land on you web page
  • Find ways to get people directly involved in your brand; perhaps through social media or even old-fashioned suggestion boxes.
  • The ability to surprise and delight your target by altering their point of view, such as using picnic tables as art (and not just traditional seating)

MASS MoCA has created a unique, unforgettable brand experience through its ability to invite visitors to want to learn more and spur curiosity from the moment they enter the parking lot. It is key for any brand to immediately captivate their target, to stand out from other brands, and create a deep connection with the public.

About the author:

Kathryn (KC) Ha is a recent graduate from Williams College (Williamstown, MA) where she majored in art history and achieved the NCAA All-American honor for swimming all four years. She is interested in a career in marketing/advertising. She will be traveling around Europe for July, but may be reached for job opportunities at kathryncha90@gmail.com

If you are interested in being a BrandTwist guest blogger, please email jamie@herculiz.com for details. 

Learn how to spice up your brand’s experience. Brand School, our highly effective, premier branding program, will give you tools to innovate your business and enrich your customer’s experience.  Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

“Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  – Lynn Stull, Owner Arts2Thrive

How Lululemon Athletica Stretches its Brand Touchpoints

Check out “7 Bewitching Brands,” an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazineShe addresses how Lululemon builds a community of brand ambassadors and uses all of its brand touch points (from tags to tote bags) to build its brand.

Despite the recent setbacks Lululemon Athletica has had with its recall of see-through yoga pants, we are still a big fan of this brand. We believe that all brands make mistakes, but in general, Lululemon does more right than wrong and we think they will weather this setback.

Read about Lululemon and 6 other bewitching brands HERE. This is a great issue of Entrepreneur – dedicated 100% to brand. A must read.

What brands would you put on the “bewitching” brands list? What’s missing? We’d love to hear your twist.

“Julie’s active participation in Brand School and feedback was amazing and helped a LOT. I received great value from this program.” – Leslie Hughes, PUNCHmedia 

Get  information about priority registration for the next session of Brand School, our highly effective, premier branding program and receive free brand-building tools and tips when you join our mailing list.

Please also visit us on Twitter and Facebook for more insight and inspiration on branding.

Find the Perfect Match for Your Brand

There’s not a lot new about online dating. Or is there? HowAboutWe added a fresh, unexpected twist to their dating service by coming at things from a new angle. It’s not just about finding the right person to go out with, it’s also about figuring out what to do on your date.

This is an online dating site that is offline activity driven. And it’s targeting both singles and couples (another fresh twist).  On the singles side it’s what you want to do that drives the search and makes the headlines rather than a description of yourself. You “create” your ideal date activities to attract those who are interested in doing similar things. On the couple’s side, each person chooses activities they’d like to do and then shares with the other to create a great date. HowAboutWe also offers affordable access to activities and events by extending deeply discounted invitations to its members for exclusive offerings from local resources.

HowAboutWe didn’t invent something new. Online matchmaking and dating sites have become quite commonplace. Discount offers arrive every hour in our email. But HowAboutWe took a fresh look at the dating category – and by putting it all together in one place they are able to stand out in a competitive market.

What can your brand learn from them about creating deeper connections with your customers? Look beyond the table stakes of your category. Ask what else is it that people are seeking – and make that a part of what you deliver. Let’s say you sell teeth whitening strips. Simply put, your product makes teeth whiter. But what people REALLY want from your brand is to feel more appealing with a brighter and more confident smile. Armed with this knowledge you can deliver a stronger, more compelling brand promise. Offer tips on how to take great photographs; give make up advice; share ideas on what to wear to brighten your smile, or simply include more pictures of big beautiful smiles on your website.  You will go beyond users to loyal brand ambassadors.

Digging deep into what your customers are really looking for and recognizing how to more effectively deliver on that is a critical aspect of successful branding and business building. In Brand School, our highly effective, premier branding program, you’ll learn how to match your brand promise with your ideal target market. Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand here

“Quality information. The value is priceless. I loved every minute of it! I’ve recommended Brand School to industry friends and colleagues.” – Barbara Wanzo, Non-profit Homeowner Services