Twist Your Clutter Into Cash

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They say that a picture is worth a thousand words, or maybe in this case – a thousand dollars?  Founded by Agustin Gomez in 2013, Wallapop is revitalizing the idea that one man’s trash is another man’s treasure by creating a 24-hour, 7-day a week garage sale without the hassle of putting up signs in the rain or sacrificing your entire weekend.

With Wallapop, a free new app, Instagram meets Ebay in a TWIST to create an ideal “What you see, is what you get” experience.  Wallop is primarily an image-based, streamline virtual flea market which removes the vague guess-work that usually accompanies online second-hand purchasing.

Wallapop users play the role of either “Wallashoppers” or Wallasellers” and unlike other online classifieds it enables you to instantly chat with the person you are buying from or selling to in order to ask questions or make requests.  Items are listed based on location with the radius expanding the further you scroll, all you have to do is just snap a picture of what you want to sell, give it a fair price and wait as all your clutter turns to cash!

 

The world is moving more visual. What visual TWIST could your brand take advantage of to stand out and simplify your customer’s experience?

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“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and keep it growing and transforming to passionately share what I love with others.” – Deborah Coulter, deborahcoulterartflow.com

About the Author: Courtney Elaine Glynn

Courtney is a senior in college studying psychology with a background in international relations and diplomacy. Blazing her own trail in the suburbs of New York, she is a self proclaimed renaissance woman of sorts; spending her time as an intern, personal assistant, small business manager, cooking instructor and aspiring writer.

Want to now more ? You can contact her at: courtneyelaine12@gmail.com

Interested in guest blogging for BrandTwist? Contact jamie@herculiz.com.

 

A Tracking Twist to Keep Tabs on Luggage

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Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with GPS tracking (think WAZE) to create the first anti-theft luggage tracker in the world.

The makers of Smart-Unit knew what kept their target market up at night – worrying about their missing personal belongings. They saw a gap and filled a need.

Fresh ideas come from taking a look at old problems and applying new TWISTs to your product or service to make your customers lives better. It often involves applying technology from one category and leveraging it in unexpected ways in another.

What brand or technology innovation from another category can your business TWIST with to deliver a better experience?

Brand School gives you the tools to deliver fresh TWISTS and more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” – Sarah Hinawi, Executive Director, Purpl  Center for Learning and Innovation

 

A TWIST For The Perfect Fit

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With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in custom tailoring their wardrobes. Finding the perfect fit seems to be a thing of the past, making it especially difficult for tailors to stay afloat.  Until now…

Take UBER, TWIST it with a tailor, and you get zTAILORS.

ZTAILORS is the first and only online platform that connects tailors with potential customers.  Like UBER, a customer uses an app to call for a tailor to visit anywhere they prefer, at home, at the office, or even a Starbucks.

zTAILORS innovated to serve the needs of both the tailor and the customer. Tailors now have the ability to better serve their local community and the flexibility to choose their own hours. From hemming skirts to tapering jackets, customers now have the easy access to get the perfect fit from a professional tailor when and where it’s convenient for them.

It’s never been easier to have that favorite gown or suit – you know the one, it’s been sitting in the back of your closet waiting to be altered – ready in time to wear at your next special event.

Brand School gives you the tools to innovate and deliver more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

What twist can you use to make it easier to deliver more of what your customer needs?

“I’ve been able to take a look at the professionalism I offer and have been able to raise my prices to a level of which I didn’t have before.” – Ned Towle, Founderer Westchester Wine School

 

A Travel Tuck-in Twist for Kids

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It’s never easy traveling with kids and as more people are living mobile lives, traveling with kids for business or for pleasure is becoming more common. Soothing a travel-weary child in a strange environment at the end of a busy day can be a real challenge. Hotels offer specialized turndown services for adults – why not do the same for children?  Many hotels now are.

What if you took a hotel and TWISTED it with a soothing brand like Mother Goose? You’d have a smiling, sleepy child – and content parents.

Hilton Waikoloa Village is TWISTING bedtime with local culture by offering flashcards with stories of Pele, the goddess of volcanoes and creator of the Hawaiian Islands. Others provide in-person experiences like RiverPlace‘s special delivery from the “Bedtime Butler” who shows up with hot chocolate and stuffed animals. Still others go way out like Ritz-Carlton on Amelia Island, Florida where actors complete with a real macaw, cookies and milk, and a pretend treasure chest visit the room to tell stories of the island’s buccaneer history.

Hotels are catering to the whole family, providing special amenities to make children’s stay more enjoyable and parent’s time stress-free.

Innovative touch points can have a lasting impact and make a difference in your customer’s experience of your business. What are your brand’s opportunities to surprise and delight?

Brand School’s Faculty give you the tools you need to effectively reach your customer and create strong connections. See more of what Brand School can do for your business HERE.

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“I learned an immense amount from Brand School. It was wonderful to receive lessons from an experienced teacher that directly applied to my business.” – Liz Osting, Founder Herculiz Design

New Twist on Food Delivery

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Food delivery is not a new concept. Internet based delivery services such as Grubhub and Seamless have even taken food delivery a step further by offering delivery from restaurants that may not offer delivery services. However, up and coming business Dashed.com has TWISTED together the concepts behind Domino’s and rewards programs such Mileage Plus to create their “frequent foodie” points system.

Dashed not only guarantees delivery in 45 minutes or less in various cities in the northeastern United States, every order you make earns points towards rewards such as cash, free merchandise, or FoodlerBucks to put towards your next meal. From free deserts to discounts on orders, Dashed’s rewards program will make good food easily accessible and more affordable.

Running from 8am to 1am, Dashed will deliver meals to your doorstep using drivers that have taken a mandated four-hour training program to ensure a high quality of service. By simply entering in your location, the accessible web interface makes it easy to find different types of restaurants offering food from various different backgrounds.

Thanks to Dashed, hungry customers can enjoy a speedy delivery from a wide variety of restaurants while earning points towards future purchases, a concept that will TWIST how you think about food delivery.

Brand School gives you the tools to innovate and deliver more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” – Sarah Hinawi, Executive Director, Purpl  Center for Learning and Innovation