Julie was a keynote speaker at the Conference Board Corporate Image and Branding Conference. Her topic was brand security in a web 2.0 world and protecting and growing your brands equity and assets. She highlighted 5 key strategies including: creating buzz-worthy experiences, connecting vs. marketing, emphasizing service, joining forces with other brands and engaging employees.
The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin’s approaches across their different businesses.
SheSays invited Julie to speak about her expertise in innovation, embracing failure and the way she incorporates her experiences as a working mother in her job creating new brands for Virgin and in work for other companies in the past. SheSays is an award-winning organization running free mentorship and networking events to over 3000 women in the creative business.
Julie was invited to speak at Pfizer Global Headquarters on the subject of innovation and specifically Virgin’s approach to successfully stretching the brand equity into several market sectors. She addressed a group of over 100 senior global innovation leaders from across Pfizer’s organization. The presentation was organized by ?Whatif! an innovation company that has worked with both organizations.
The World Innovation Forum Field Trip is a unique opportunity to see innovation in action at leading companies. It’s led by experts from ?What If!, the world’s largest independent innovation company. Julie and colleague Gabriel represented the business and brand development teams at Virgin USA and gave perspective on leveraging this powerful brand to innovate across multiple platforms.