Julie was the Keynote speaker at RSA’s Executive Leadership Summit in Toronto. She spoke to the top executives of this leading insurance firm about the power of brand. She shared examples from Virgin and other great brands and highlighted the importance of living the Brand internally and making sure the brand promise is leveraged in every product and service interaction.
Julie was a keynote speaker at Rich Happy & Hot LIVE, a 2-day annual event in New York City that brings together women entrepreneurs from every corner of the globe to share ideas, gain skills, and stay on the cutting edge of small business growth. Julie’s presentation focused on building and leveraging your brand as a strategic business asset.
Julie teamed up with SheSays to create a workshop with practical advice to amplify the power of entrepreneurial ideas through the creation of a relevant, cohesive and differentiated brand. Key topics include: defining a relevant target audience, creating a brand idea with benefits, leveraging social media, and pulling it all together in a compelling pitch.
Julie spoke at Miami Ad School NY in trendy Dumbo on 360 Degree Branding and how brands should be used to innovate along the consumer experience chain. She talked about how Virgin Atlantic gives consumers a great experience not just on the plane, but also before and after the trip; limos, private lines, and the Clubhouse lounges.
The 2010 Bentley-Time Leadership forum focused on “The Business Of Healing Our World: Accountable Leadership In Action” and explored the responsibility of individuals and businesses to take an active role in addressing social issues. Julie’s presentation stressed Virgin’s belief that business can and should be a force for good and gave examples of Virgin’s social entrepreneurship practices.