We are excited to bring you this series of podcasts from Social Media Expert and Brand School Social Media Faculty Advisor Stacey Harris. This is a free series of talks with BrandTwist Founder & CEO Julie Cottineau about how to make your brand really stand out. They discuss ways to make branding decisions easier and how to take what the big brands do and apply their twists to your brand to build stronger, more profitable businesses – even in a crowded marketplace.
Stacey is a Brand School graduate and we are really excited to now have her as a member of the Brand School Facutly. Stacey’s site, TheStaceyHarris.com, is full of social media marketing insight, podcasts featuring chats with business experts, and courses to help you get more bang from your social media effort.
SO GET READY for tons of branding, marketing and business innovation takeaways – listen to the podcasts here:
Brands That Stand Out with Julie Cottineau – Episode 101
Connecting with other business owners or entrepreneurs is an effective way to keep your business ideas fresh. In Brand School Master Class you connect with an exclusive community of like-minded business owners and entrepreneurs that support one another and share inspirations to stay on track and bring fresh ideas to market. We’re enrolling now. See if your brand qualifies.
“Working with Julie is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation
Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That’s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do. Listen to the “OnBranding by BRANDFEVER” podcast with conversation about the far-reaching power of a strong brand and ways you can dive in and add a little twist to strengthen your brand’s reach.
If you have not tuned into OnBranding’s interview series, you are missing out on an amazing resource. These are high quality, in-depth audio and video interviews with top industry leaders, businesses and entrepreneurs about branding and marketing.
During this rich, one-hour podcast we covered how I became interested in branding, lessons I learned from Richard Branson during my history as VP of Brand at Virgin, how I became an entrepreneur and developed BrandTwist and Brand School Master Class, but most importantly – we dive deep and give insight that can really help you grow your brand and business right now, like: the difference between marketing, advertising and branding; what’s important in branding today; tips on how to relate your story and social media; ways that brands can stay fresh and how entrepreneurs and business owners can generate new solutions to their business challenges and reach more customers.
Make sure there is an audience for your idea.
Rather than focusing on innovation, focus on usefulness.
Put your consumer at the heart of your ideation. What do your customers need?
Ask your market what is wrong with today? What’s missing? What do you enjoy in other industries? What are you tired of?
Know your brand promise for leadership positioning and an edge-up over the competition.
Sometimes the terms “brand” and “branding” can feel a bit vague or even overwhelming, particularly for those beginning a business, embarking on the entrepreneur track, or looking to refresh their current brand or business.
Branding is often overlooked as an important initial aspect of building a business or re-building an existing one. Many think that “branding” can be added on after the business gets rolling, but the real value of a strong brand goes beyond what the color, logo, or website offer. If you have a clear grasp on who your business is really trying to reach and what you are promising to deliver, you’ll quickly realize the many ways having strong brand can benefit your business, from taking the stress out of daily decisions, to charging a premium for your product or services, to being forgiven by your following for any blunders. You’ll quickly see why a strong brand can be an entrepreneur’s secret weapon.
But how and where do you start formulating your brand?
How can I make my brand work harder to grow my business?
I recently was interviewed by Jennifer Love, Founder of JenniferLove.com and Co-founder & CEO NibMor for her free weekly video interview series that gives tips and information on building business, sales, and product development. I thoroughly enjoyed sharing answers to her branding questions and giving tips on how knowing your brand well can help in building your business. There are plenty of tips and takeaways in this fun chat, you won’t want to miss it.
As a followup to the video Jennifer and I answered your branding questions in Twitter chat, using the hashtag #Branding101. It was great fun connecting with Jennifer and the Twitter community. You can read takeaways and highlights from our chat HERE.
If you want to receive notification when Jennifer’s new videos go live, sign up at Jennifer’s site HERE, and you’ll also receive access to special information not available to the public.
Finding the balance between your business’ visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty. The smoother and more consistent you are in presenting your brand’s promise the more comfortable your ideal customer will feel when interacting with you – and the more likely they will be to stick with you as a loyal brand ambassador.
But how do you know which “tone” defines your type of business? How do you map your visual images with your language to tell your brand story with the right feel and attitude?
Recently BrandTwist Founder & CEO Julie Cottineau joined Rebecca Swift, Head of Creative Planning at iStock, to present a free webcast, “The Ying and Yang of Powerful Brand Stories,” on visual and verbal branding.
Click on the video, above, to learn how to:
Get your brand noticed by creating a compelling story
Use pictures and language to engage your market
Search more effectively to find the perfect image
Arrive at a verbal and visual balance to help your business succeed.
Identify the three main “tones” that resonate with customers, and know which one is right for your business.
The positive responses and feedback we’ve received has been overwhelming and we send a big thank you to all who shared their comments.
We’re thrilled that iStock has generously made this free webcast replay available…. AND DON’T MISS OUT ON MORE:
SIGN UP ON iSTOCK FOR MORE webinars, inspiration and great visual content to support your business and brand. Sign up HERE.
You could receive a BRAND ASSESSMENT one-on-one strategy session with Julie Cottineau. Fill out the form to see if your brand qualifies, HERE .
Enjoy the webcast and valuable branding and marketing insight and please share it with friends or colleagues who you feel might benefit.
BrandTwist Founder & CEO and former V.P. of Brand for Virgin, Julie Cottineau, shares her entrepreneurial story and talks about personal branding, innovation, and future brand trends in this interview by Bill Sobel for CMSWire.com. Bill is the principal of SobelMedia and NY:MIEG/The New York Media Information Exchange Group. He’s been described as a media powerhouse and a master connector. (You can connect with Bill on Twitter: he’s @bsobel226– tell him we say “Hi”)
CMSWire.comis a popular web magazine published by Simpler Media Group, Inc. There you’ll find an abundance of helpful articles, interviews and resources that keep you in the know about Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Check them out.
Catch Bill’s interview “Connecting: How to Build an Unforgettable Brand” with JulieHERE.