We all know that food really isn’t about sustenance- at least the physical kind.
Sure we need food to fuel our bodies and keep them functioning. But it’s no great secret that food is about emotional nourishment and associations.
I find exploring favorite foods and the feelings they evoke is actually a great exercise to do in brainstorming sessions. It helps to warm up the creative juices and can sometimes have direct implications for developing stronger brands.
I remember once pitching a large Atlanta based airline where we recommended that they serve ice tea to everyone who comes on board to really bring their promise of southern hospitality to life. We even recommended finishing each glass with a small mint leaf in each cup to demonstrate (not just talk about) the special touches the airline was touting in its ad campaigns
I am sure many of you are familiar with the power of the fresh baked chocolate chip cookies on Midwest Airlines. It’s not about the physical need of hunger that’s satisfied. It’s about the emotions of comfort and security that the taste, and most importantly the smell, of the cookie evokes.
Here’s a great game that explores these food feelings. It may seem morbid at first blush, but I find that it actually unlocks a lot of creativity and inspiration if you allow yourself to get into it. It’s really fun to do in groups.
It’s called “Last Meal”.
This Flowbee hair cutter example was sent in from a BrandTwist reader in response to yesterday’s post on The Pet Rock and other Great 70’s Brands.
Does anyone remember it? Did anyone try it?
Thanks for all the great responses (and the birthday wishes).
Any other nostalgic faves?
Today is my birthday.
Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc. – I’ve decided to focus on the brands of my youth- some of which I miss.
As a child growing up in the 70’s, I remember a lot of iconic brands- many of which are no longer with us.
Check out Retroland.com and search under the 70’s in case you miss some of them too.
I have distinct images of myself in front of the bathroom mirror singing into my hair brush or accepting my academy award (thanking my mother of course).
I probably also thanked product sponsors and gave them a shout out for for making me look so beautiful and glamorous.
Top on my list were:
“Gee Your Hair Smells Terrific” Shampoo (the best name ever)
Herbal Essences (who could forget that green bottle and distinct smell?)
Have you heard about this newest Christmas sensation and budding tradition?
It’s called Elf on the Shelf.
I think it’s been around a few years, it seems to be really gaining momentum with parents this season.
My understanding is the Elf watches the children to see if they’ve been naughty or nice. Every night he returns to the North Pole. And every morning he re-appears at a different location in the child’s house.
This last bit is what I think is so clever. By a simple act of moving the Elf, he is then rendered interactive.
Not in the wii or Nintendo DS Way, but in a much simpler and perhaps more powerful way through a combination of parental love and effort and childhood imagination.
Holidays, and especially holiday gift giving, can be extremely taxing.
But this year why not take a step back and create something special?
Save the physically draining desperate crawl around the mall.
Pour a glass of wine or a mug of cocoa and spend a bit more mental energy dreaming up something unique.
You might find it doesn’t take a lot more time, and it definitely won’t cost more.
Plus I always find I get more joy in giving (and getting) creative gifts.
Here are some ideas:
5 Creative Gift Ideas that Won’t Break the Bank
1. Write a Special Letter.
Think about what you love and admire about someone and put it down in writing.
Not to be too morbid, but think about what you would say about them if they were gone and write it now to share with them while they can really appreciate it.