Skin care meets Technology, what a TWIST!

This entry welcomes a guest blogger, 2018 summer intern Alexa Reith. 

Going through the teenage years is hard enough but having to deal with acne makes it 100 times worse. It is a known fact that at least 85% of teenagers struggle with acne. It is also a known fact that no teenager wants acne!

There are many products on the market that promise amazing results, but unfortunately most don’t deliver. The skin care aisle is full of a variety of acne treatments: Cleansers, toners, spot treatments, face masks, and moisturizers, just to name a few. While some may be focused on teens, most of them are general, not designed for a person’s particular skin type. All these products leave teens asking the same question: Which product will work for me…and can I afford it?

I found a simple answer to this question and uncovered an interesting TWIST in the process. The product is: Curology.

Curology is a both an affordable acne treatment AND it’s specially designed for your skin. The company TWISTs personalized skin care with technology. You sign up on the website,, and send in a picture of your face. Curology then creates a specially designed formula designed to work on your skin, and the cream is shipped to your house in a branded bottle. In another fantastic brand TWIST, it comes in a personalized package that reminds you that this isn’t your generic acne treatment.

To top off the experience, Curology makes dermatologists available online in case a customer has any questions. Skin care meets Technology, what a TWIST!

One of my friends, Gloria, used this product for six months and now her skin is crystal clear! She said that one of her favorite things about the product is that “It is specially designed for your skin which makes it more likely to work.”

This is Gloria’s skin before (left) and after (right). As you can see Curology worked wonders for her.








At $30 every two months, this is a treatment that even a cash strapped teen can afford. By TWISTing a tailored experience with technology and personalized branding, Curology shines in a crowded market!

Alexa Reith is a senior in High School in Westchester NY, and served as BrandTwist’s summer intern in 2018.  She plans on majoring in marketing in college. She enjoys playing basketball, cooking, and spending time with family and friends! 

BrandTwist Blog Index Blog Index:


Brand School Testimonials

Twist: How Fresh Perspectives Build Breakthrough Brands – Book Testimonials 

Event Testimonials 

QUICK TWISTS – VIDEO TIPS FROM THE BOOK, TWIST: How Fresh Perspectives Build Breakthrough Brands, by Julie Cottineau:

Finding My Twist – Video Tip #1 – Julie Cottineau shares what motivated her to leave Virgin and launch her own branding TWIST.

The Twist That Started It All –  Video Tip #2 – Julie Cottineau shares the story of the magical McDonald’s airline twist that started it all.

Twist Your Business – Video Tip #3 – Julie Cottineau explains how to create fresh ideas for business by twisting your brand with a successful out-of-category brand.

The Virgin Twist – Video Tip #4 – Julie Cottineau highlights the importance of lateral thinking.

Live Your Twist – Video Tip #5 – Julie Cottineau  shares her proven approach for creating inspired and actionable ideas.

Just Twist No – Video Tip #6: The important lessons she learned as the VP of Brand for Virgin and the value of Richard Branson’s “Let’s do it!” approach.

You Are Your Twist – Video Tip #7: How your personal brand gives people a reason to choose your business and why this is a critical asset for a small business or solo practitioner.

Stop Spending Until You Twist – Video Tip #8: How a well-developed brand can save you thousands of dollars.

Twist Personal and Business – Video Tip #9: How TWISTING your personal and professional brands can make you unstoppable.

It’s Time to Twist Tip #10: The importance of strong brands in today’s crowded and ever-changing brandscape.


Performance Weat With a Laid Back Twist.  Outdoor Voices, by David Sherzer

Twisting Personal Branding: Tone, Twitter and Trouble. By Justin Cohen, BrandTwist summer intern.

Pokemon GO: Gaming With a Twist. By Justin Cohen, BrandTwist summer intern.

Twist Your Elevator Pitch to Stand Out. By David Wiacek, NY-based career coach at

A Twist That Cleans Up By Randi Curhan, founder

Blinks: A Fashionable Twist on Granny Glasses. By Randi Curhan, founder 

Twist Your Clutter into Cash. By Courtney Elaine Glynn, renaissance woman studying psychology, international relations & diplomacy.

Twisting Luxury and Mass Market Fashion Brands. By Melanie Walt, Marketer & Brander

4 Unconventional Ways to Build Buzz Around Your Brand. By Dave Landry, online journalist and entrepreneur.

Five Tips for an Effective Social Media Strategy. By Kimberely Thompson, copywriter at Gloc Media.

Fast Food Wrapped in a TWIST: Takeaways from Chipotle. By Austin Glickstern, Uiversity of Connecticut Business major and BrandTwist intern.

Twisting Book Trailers to Boost Any Business. By Liam Powell, Lead Copywriter at Imagemme, a Brand Innovation Lab

From Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and Corporate Trainer:

The 3 Key Areas To Brand Yourself Properly On LinkedIn. 

The #1 Reason You Should NOT Connect With EVERYONE on Linkedin.

The One Simple Think You Can Do T Get 10x More Opportunities on Linkedin

A New Twist to Solve the Old Problem of Wet, Ruined Shoes. By Cassandra Droogan, Founder & President, PYSIS inc.

Why Every Author, speaker and Expert Needs a Brand Bumper. By Bookphoria co-founder Dr. Marina Kostina.

5 Healthy Habits of Highly Successful Solopreneurs. By’s Debra Boulanger.

3 Keys to Branding Your Website. By Jennifer Smith, author, web designer and HTML & Photoshop educator.

Marketing Your Brand Throughout the Holidays. By Alice Jenkins, marketing writer.

Stand Out in a Bag Full of SWAG. By Julie Hartwell, marketing consultant.

Your Brand Needs a Gift Guide. By Company B founder Bonnie Rothman Morris

Dutch Bros. Coffee: Brewers of Brand Personality.  By Chris Garrett, writer, designer, branding consultant.

Branding vs. Advertising: Know the Difference to Grow. By Chris Garrett.

How Uniforms Influence Employees and Their Company Brand. By Jennifer Busch, I.Buss & Allan Uniform Company.

Why Bother Branding Your Small Business? By Malla Haridat, CEO New Designs for Life.

Draw Your Target In to Explore Your Brand. By Kathryn (CK) Ha, Williams College graduate (Mass MoCA contemporary art museum).

Package Your Brand Online (The Right Way). By Dr. Marina Kostina, CEO & Founder Wired@heart.

Brand. Smash. Rebuild. Repeat. By Reid Mueller, studying for Master’s of Science in Marketing Communications University of Kansas.


Performance Weat With a Laid Back Twist.  (Outdoor Voices)

A Sipping Selfie Twist (CocoaCola’s selfie-picture taking bottle)

A Tasty Tiffany Eye-Worthy Twist (Restaurant marketing)

Heels With An Adaptable Twist (Tanya Heath)

Home Grown Cocktails With a Twist (Grow Cocktails)

Elder Care With a Twist (MedCottage)

A Twist on Personal Shopping (Stitch Fix)

Packaging With a Loving Twist (Yoplai’s GoGurt)

Opera With a More Approachable Twist (The Metropolitan Opera)

A Museum With a Take Me Home Twist (Jewish Museum’s “Take Me (I’m Yours)” Exhibit.

Trader Joe’s Caring With a Twist (Trader Joe’s)

An Airport Twist Makes Wait Time More Fun (Flyinstyle app)

Toys With a Lifesaving Twist (Second Life toys)

New Twists on Playing With Your Pets (Petcube Camera and Playdate)

A Switch With a Twist (Switchid)

Phone booth With a Poetic Twist (The Telepoem project)

Jewelry With an Alarming Twist (Tiffany & Co., ADT Security, ROAR for Good)

A Wine Tasting With a Matchmaking Twist (Wine-of-the-Month-Club, eHarmony, TastingRoom)

Fundraising With an Interactive Twist (American Red Cross, Master Card, SocialSwipe)

Promoting Pet Adoption With a Tennis Twist (USTA, SPCA, Brazilian Tennis Confederation)

A Twist That Cleans Up (Commercial Janitorial, James Bond, Managed by Q)

A Twist to Wash the Gray Away (Frederic Fekkai Salons, Birchbox, eSalon)

TWIST: How Fresh Perspectives Build Breakthrough Brands (Brand School Founder Julie Cottineau’s Book)

Health Monitor with a Twist (American Heart Association, Apple, MOCACARE)

A Twist on a Traditional Car Rental (Uber, Audi, SilverCar)

A Fashionable Twist on Granny Glasses (LensCrafters, Stella & Dot, Blinks)

An Older Twist for a New Brand (Sarah Oliver handbags)

The Pocket Dial: An iPhone and Fashion Twist (iPhone, J.Crew, Jimmy Fallon)

A Twist on Personal Security (ADT, Facebook, Companion App)

Twist Your Clutter into Cash (Ebay, Instagram, Wallapop)

Luxury Style With a Twist (Lululemon, Mercedes Benz, Kit and Ace)

A Tracking Twist to Keep Tabs on Luggage (Samsonite, Waze Smart-Unit)

The THINX Revolutionary Twist on Women’s Underwear (Stayfree, Victoria’s Secret, THINX)

Entice Your Customers with a Color Twist (Burger King, Cartier)

A Twist for the Perfect Fit (Uber, zTAILORS)

A Creative Business and Travel Twist ( Travelocity, Jobbatical)

A Travel Tuck-In Twist for Kids (Hilton, Mother Goose)

New Twist on Food Delivery (United Miles Plus, Dashed)

Business Cards with a TWIST (BrandTwist)

A Twist That Can Change the Planet (Clever Caps, Lego)

A Twist on What to Wear (Le Tote, Netflix)

A Delightfully Cheesy Twist (Parmesan Cheese Pencils)

A Twist That Keeps Up With Kids (The Shoe That Grows)

Transforming Dolls With a Twist (Tree Change Dolls)

A Sticky Twist Keeps Things Close at Hand (QuickStick)

A Better Bottle with a Twist (Glasstic Glass Sports Bottle)

Mani-Pedi’s with a Starbucks Twist (Starbucks, MiniLuxe)

A Travel Twist for Pets (Marriott and Pet Paradise, Now Boarding Airport Pet Hotels & Spas)

A One-Click Twist Delivers Beer and Surprises (Bud Light Button App, Pizza Delivery)

Finding the Path to Products That Twist (Emma Ware Jewelry from Bike Tires)

Beauty On-The-Go With a Twist (Beauty & Fitness Appointments, Uber, Beautified App)

Mirror, Mirror With a Twist (Skype, Neiman Marcus Magic Mirror)

Twisting Luxury and Mass Market Fashion Brands (Karl Lagerfeld, H&M, Vera Wang, Kohl’s)

Sneezing on the Go With a Twist (Kiss-u Tissue Tubes)

See Clearer With a Twist (Apple iPhone, Social Media, Be My Eyes App)

Entrepreneurial Mastermind with an Adventurous Twist (Mastermind meetings, Outward Bound Adventures, Workaway Entrepreneural Travel Adventures)

A Cool Drink with a Warm Twist (SUZY KUZY Knit Beer Mitts)

An Inspiring Entrepreneurial Twist that Warmed Our Hearts (The Empowerment Plan)

Baby Bottles, Bluetooth and Busy Parents (Podee hands-free bottles and Bluetooth)

Engage Your Target With a Gaming Twist (American Lung Association and Xbox)

Viora: Twisting the Coffee Mug for a Better Sipping Experience (Viora, Red Door Spa)

A Tiffany’s Twist with FARE Halloween Pumpkins (FARE, Food Allergy Research & Education nonprofit and Tiffany & Co.)

Duck, Duck, Twist: Three twists to create a more memorable brand. (Chipotle, Birchbox, Gladstone Hotel and Provenance Hotels).

Twisting With Your Ex (

Keep Your Eye on the Customer and Brand Like Warby Parker (Warby Parker).

Fast Food Wrapped in a TWIST: Takeaways from Chipotle (Chipotle).

Dutch Bros. Coffee: Brewers of Brand Personality (Dutch Bros. Coffee).

Draw Your Target In to Explore Your Brand (Mass MoCa Museum).

Think Inside the Box for Better Branding (BirchBox).

Find the Perfect Match for Your Brand (HowAboutWe).

Necessity is the Mother of Brand Invention (Brad’s Raw Foods).

A Curated Brand Can Be Music To Your Ears (Rough Trade).

Sweeten Your Brand’s Impact with a Meaningful Cause (sweet riot).

Put Your Brand on the Sunny  Side of the Street (Dark Sky).

Hop To It… For Better Branding (TaskRabbit).

Stand Out in the Real World (moo).

Baby, You Can Drive My Brand (UBER).

Location, Location, Location (Gladstone Hotel and Provenance Hotels).

Sweeten Your Brand With Innovation (Bee Raw Honey).

TWISTING Insurance with Fresh Produce (Rey Insurance Agency


So You Want to Work in Branding. Here’s my Advice…

Finding the Right Job Fit: Large vs. Small

SharpeYour Digital Fluency to Win The Job

Finding the Right Job Fit: Agency vs. Client 

How to Not Dress For Success

Sharpen Your Digital Fluency to Win The Job

Cultivate Your Personal Brand to Land That Job

Land the Job: Bring Your Experience off the Page!

Network More Effectively to Land the Job

5 Tips for Building a Better (visual) Resume


Julie is a contributing author to American Express OPEN Forum on branding for businesses and entrepreneurs. A list with links to all the articles is HERE.

What the Academy Award Snubs Can Teach You About Success

5 Brands That Make Work Easier

Branding Lessons From The Ballpark: Don’t Be An A-Rod

5 Small Branding Moments That Can Have a Big Impact

6 Unique Ways to Reward Brand Loyalty


Lessons That I Learned From Virgin – cover story

Branding Lessons from Summer Camp

How Branding is Like Online Dating.

Breathing Life Back Into Your Business and Your Brand

5 Ways Women Can Rock at Branding


1 – Introducing… 13 Tips for Stronger Branding

2 – Focus on Usefulness, not Innovation

3 – Build Your Verbal Identity

4 – Get Out and Go On a Brand Safari

5 – Try to Get Fired

6 – Fail Harder

7 – Show, Don’t Tell

8 – Find Moments That Matter

9 – Make Your Brand Personal

10 – Hone Your Elevator Pitch

11 – Engage in the Conversation

12 – Add a Fresh Twist

13 – Commit to Continual Learning


How To Twist Outside the Box This Father’s Day (Garmin Forerunner 620 GPS Running watch, Dremel Oscillating Tool Kit, Smorgasburg Food Festival, Alex Water Bottle)

Delicious Twists for Mother’s Day (Girolle Cheese Cutter, Optic Twist Glass Set, Make Your Own Hot Sauce Kit, Recipe Chalk Board Art, Flowers in the kitchen Cookbook)

Valentine Twists for Him and Her (Letters to My Love, Love Letter Necklace, Remember When Throw Pillow, Just the Ticket Stub Organizer, Love is Art Kit)

Valentine’s Day Twists for All 5 Senses (SmartPhone Projector, Bacon Chocolate Covered Peanut Brittle, Make Your Own Ukulele, Faux Fur Throw, Lantern & Scented Candles)

This Valentine’s Day, Show Your Love with a Twist (Moonglow Jewelry, Godiva, M&M’s, Boomf Marshmallows, Mr. Beer Kit, Guittard Chocolate-dipped Champagne, Red Evnelope, FragranceRepublic, Scent Monthly).

A Tiffany’s Twist with FARE Halloween Pumpkins (FARE, Food Allergy Research & Education nonprofit and Tiffany & Co.)

Last Minute Gifts that Twist (60-Hour Candle, Clocky Alarm Clock, EOS Lotions, Lokai Bracelet, Lonely Planet).

Marketing Your Brand Throughout the Holidays. By Alice Jenkins, marketing writer.

Your Brand Needs a Gift Guide. By Company B founder Bonnie Rothman Morris

‘Tis The Season To Build Your Brand

Can You Name These Red, White and Blue Brands 

Top 5 Freedom Brands (2011)  (Blackberry, TiVo, Google, Kindle, Spanx)

Top 5 Freedom Brands (2012)  (Blackberry, TiVo, Google, Kindle, Spanx).

Celebrate the Modern Dad with a Twist (Ergobaby, Second Wind Eco Tours,, Weston Single Burger Press, Purpl)

Six Brand-Tastic Ideas for Father’s Day (Rough Trade, Uber, Virgin Wines, Birchbox, Cloud 9 Living).

What Brand is Your Father Quiz and What’s His Ideal Gift? (Nike, Home Depot, Disney, Budweiser, Lexus, IBM).

Delicious Twists for Mother’s Day – our picks for culinary gifts.

Five Brand-Marvelous Ideas for Mother’s Day (Birchbox, TaskRabbit, sweetriot, Provenance Hotels).

What Brand is Your Mother Quiz – and What is Her Ideal Gift? (Apple, Johnson & Johnson, BMW, Tiffany’s, Lulu Lemon).

2-in-1 Mother’s Day TWISTS – Gifts for the Busy Mom (The Twisted Wine Decanter, Succulent Wall Garden, GPS Key Ring, Decorative Knife/Server,

10 Ways to Say Thank You to Your Clients This Holiday

Death by Chocolate – Marketing on January 4th for Valentines Day

5 Creative Gifts that Won’t Break the Bank

Thanksgiving Traditions

Elf on the Shelf

What Your Holiday Card Says About Your Brand (Virgin e-holiday card).

One of a Kind Gifts, On Demand (Zazzle,, Blue Nile, DNA 11, Zucchini Bread recipe).

Carve Out Time for Creativity – Halloween

This Holiday, Go on a Brand Safari!

Take Your Kids to Work Day… Every Day

5 Brand Trends for 2013

12 Brand Building Tips for 12-12-12

Super Bowl Ad Round-up – My Top 5 (2012).

Navigating the Brand Jungle – 3 Top Branding Challenges of 2012 (or any year) – Highlights & Replay of Getty Images webinar.



“TWIST: How Fresh Perspectives Build Breakthrough Brands” book by Julie Cottineau is now available for purchase at Amazon.

Jim Blassingame, The Small Business Advocate interviews Julie about her book, TWIST: How Fresh Perspectives Build Breakthrough Brands.

Entrepreneur Conversations Radio Show. Christine Monaghan and Julie discuss  business and branding creativity, challenges faced by entrepreneurs – and their solutions.

How to Keep Your Brand Fresh: Tips with a Twist – Christine Monaghan chats with Julie on Entrepreneur Conversations Radio Show, Daily Life Mastery.

Avoid Making the Top 5 Branding Mistakes – #BrandingHangout Replay – Julie  joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock’s Sarah Lochting in a live, Google Branding Hangout where they discussed the Top 5 Small Business Branding Mistakes that could be holding you back or getting you into legal hot water.

Twisting, Moving and Shaking Your Brand – “OnBranding by BRANDFEVER” Podcast interview of Julie by Amanda Serfo. Discussing Julie’s history, what is a brand, the far-reaching power of a strong brand, and ways you can dive in and add a little twist to strengthen your brand’s reach.

All Your Burning Brand Questions – Answered! – Julie discusses what a brand is, what it can do for your business and how to get started branding in a video interview by Jennifer Love, Founder of, Co-founder & CEO NibMor, and business coach for her free weekly video interview series that gives tips and information on building business, sales, and product development.

Essential Branding Lessons with Jennifer Love & Julie Cottineau – Highlights from a Twitter chat with Jennifer and Julie as a follow up to the video interview (above).

Announcing: Brand School Summer Session. – This is a streamlined version of Brand School Master Class where you get the best of the core principles in less time so you can hit the ground running in the Fall.

The Ying and Yang of Powerful Brand Stories – Free Webcast Replay – Julie joins Head of Creative Planning at iStock Rebecca Swift on how to use language and images to tell a compelling brand story.

3 Opportunities to Move Your Business Forward – 3 Live branding workshops in NYC Metro area.

How to Build an Innovative Brand – MENG – Pictures of Julie’s presenting to the NJ Chapter of Marketing Executives Networking Group, with a link to an article summarizing the event with takeaways.

Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality. Pictures of Julie’s presentation at the conference with links to articles summarizing the event with takeaways.

WomanCon, 2013 About WomanCon and Julie’s presentation, including links to two articles giving takeaways from the event.

Using Imagery for Small Business Success – Webinar Replay – with Julie Cottineau and Rebecca Swift, Head of Creative Planning for iStock.

The Brand of You – 3 essential steps to begin building your personal brand.

March Madness – Instant Replay, announcing the replay of webinars, Words Matter, Innovation with a Twist, Brands that Twist.


Twisting Tips to Boost Non Profits – Julie Cottineau interviewed on The Selfish Giving podcast.

Twist to Bring Custermers Closer – BrandTwist’s Julie Cottineau on – ausio podcast interview

Build a Breakthrough Brand – Brand Twisting on Creative Warriors Podcast

Branding Twists from Julie Cottineau on KGO Radio, San Francisco, with DreX.

Julie Cottineau featured in CNN International’s “Passion to Portfolio”.

Twist Your Words, Grow Your Business with Julie Cottineau. Interview by John Ravitz, Executive Vice President & COO The Business Council of Westchester on “Westchester Means Business” radio program on WVOX.

To Succeed, Causes Need to Stand Out from the Crowd. Julie Cottineau interviewed by Joe Waters on CauseTalk Radio.

Small B usiness Advocate Jum Blasingame Twists with Julie Cottineau. Interview.

“How Frest Perspectived Build Breakthrough Brands” Jim Blasingame, The Small Business Advocate, interviews Julie about her book, TWIST.

“Entrepreneur Conversations” – Christine Monaghan interviews Julie Cottineau on business and branding creativity, challenges faced by entrepreneurs – and their solutions.

Hit the Mic with Stacey Harris, “Better Branding” Series – Social Media Expert Stacey Harris interviews Julie in this series on branding, marketing and business innovation.

Connecting: How to Build an Unforgettable Brand, Julie shares her entrepreneurial story and talks about personal branding, innovation, and future brand trends in this interview by Bill Sobel for

Quit Your Job and Make Your Old Company Your First New Client, with a link to an audio interview with Julie by Brian Fm Martin, host of Brand Connections Brand Fast-Trackers.

You Know Everybody! A Career Girl’s Guide to Building a Network That Works, with a link to a chapter about Julie in Marcy Twete’s book. 

Branding: An Entrepreneur’s Secret Weapon, with  a link to an interview with Julie by Jane Applegate for SmallBizDaily E-zine.

‘Word of Eye’ is Key to Success in Branding Today”, Julie consults for Forbes article by Allen AdamsonHow Lululemon Atheletica Stretches Its Brand Touchpoints, article for “7 Bewitching Brands,” in Entrepreneur magazine featuring Julie.


Getting Back to Basics: The A, B, C’s of Branding

Being an Entrepreneur Can Be Lonely – But It Doesn’t Have to Be

The 4 Most Important Questions Your Brand Must Answer

3 Signs Your Brand Has theBlues – And How to Shake Them Off

Deliver Your Elevator Pitch With a Twist

Twist Your Brand for New Ideas

Build Your Business on Vacation

The Power of “We” In Customer Service

What To Do If Your Brand is Hacked

Branding Lessons From Beyonce

Grow Your Business by Changing the Scenery

Grab a Branding Buddy This Winter

Considerations for Choosing Your Small Business Name

Coaches: It’s Time to Button Up Your Branding

3 Alarm Bells: It’s Time to Make Your Hobby Your Business

A Rise in Booty Branding?

Can Your Brand Be Written as a Haiku?

5 Ways a Strong Brand Can Ignite Your Small Business

Want to Get Promoted? Try to Get Fired

Do Blondes have More Fun? Starbucks Thinks So

Fear of the Idea

Bathroom Branding

The Tattoo Test: Measuring Brand passion

Use Your Brand to Say “No”

Little Touches of Brand (coffee pot)

First Impressions Matter (receptionist)

Going beyond Ideas to Action (the story of Julie’s brother’s book, “Indomitable Spirit”).

A “Corporate” Loss That Feels Personal (Steve Jobs).

Does Sex (Always) Sell?

A Great Brand is a Story Well Told (One Woman Wines).

Brilliantly Simple, Effective Messaging

The Most Important Person in Your Company?

When the Customer is Wrong

Student Entrepreneurs Rock!

5 Reasons Entrepreneurs Need Smarter Brands

Branding Lessons From the Royal Wedding (2011)

Taxi Cab Confessions

Does Brand Exist?

Does Size Really Matter?

Slow Down to Speed Up

The Power of “I Don’t Know”

A To-Do List for Uncertain Times

Marketing is Not a Spectator Sport

Black and Blue Branding

A Bottled Water Named Fred

Feel the Love

Summer Camp for Grown-ups?

Cupcakes Hit the Streets (Picture of the Soho cupcake truck)

Rube Goldberg in Aisle 3?

Are Salespeople Irrelevant?

Top 5 Creativity “Rut Busters”

Personal Branding: Looks Matter

Betty White: Branding Lessons (Super Bowl, Snickers).

Should Arizona Iced Tea Boycott Arizona?

Is Facebook Destryoing Friendships?

Time/Bentley Accountable Leadership Videos

Let’s Make Money Like There Is a Tomorrow

Are You Making the most of All Touch-Points? 

Sorry for the Radio Silence

Las Vegas: The Brand?

Helping Creatives Become Better Presenters

The Muppets Go Ga Ga

Are You Lining Up to Buy an iPad?

The Sarah Palin Brand

Twipple: Using Twitter to Ripple Human Kindness

The Mis-Branding of the Healthcare Debate

The Power of Tween Influencers

Bounty Gets Hip (And Hop) 

The Whoopi Goldberg Poise Ad: Huh?

The Tale of the Boy and the Box (snow shoes?)

Oscar Follow Up

Is There and Entrepreneural Gene?

Calling All Rube Goldberg Fans

My Last Meal

The Pet Rock and Other Favorite 70’s Brands

More Great 70’s Brands (Flowbee hair cutter).

Text, Talk, Email…What To Do When?

The WiFi Free Wilderness

I Wish I Worked There!

Making Working From Home, Work

Which Brands Say “I Love You”?

Make Every Job Count (supermarket bag boy video).

More Spicy Video (Gilette male grooming video).

Spice Things Up with Video (Image Premiums video).

Is it Too Late for Toyota?

iPad: Genius or Hype? (video).

Keeping Green Resolutions

Your Business Card is Crap (video).

Student Entrepreneurs: Taking Over the World (video).

It’s Getting Blurry Out There (social media).

Do You Get Your Best Ideas in the Shower?

Is Domino’s the “New Coke”? (video).

KFC: There’s No Such Thing as Local Ads (video).

The Sweet Escape of Reality (reality TV shows.)

Word Play

Rap Your Way to a Better vocabulary

The Beauty of Imperfection

Steel This Chair, Please… The Results.  (Blu Dot video).

Social Media and the Red Balloon Challenge 

Google Celebrates Popeye’s Creator

Who Says B2B Has to be Boring?

A Morning at Cornell With My Flip Cam 

Is Denial the Best Defense Against Brand Damage?

Smarter Spending and the Joy of Less

Let’s Start a Clear Speak Movement

17 Trends According to Faith Popcorn

Let a Stranger Play with Your Logo?

Turn Disaster Into Opportunity

Is Your Brand Friend-Worthy?

The Flip Book goes Digital (video).

Create Your Won “Exquisite Corpse” (flip book follow-up)

Steel This Chair, Please (video).

You Don’t Need a Social Media Strategy

Google and Sesame Street… Who’s Next?

Bert and Ernie Rock Google!

Sesame Street Turns 40, and Google Celebrates

Poling is a Blast!

Are you a Hybrid Mom?

Fall In Love With Fear and Other Mantras

Not Your Daughter’s Jeans

Nook vs. Kindle: What’s in a Name?

Research Polling Finally Enters the World of 2.0

Bad Brand Neighbors?

More Bad Brand Neighbors?

Brand Schizophrenia?

A Tree Fell on My House

5 Tips for More Effective Conference Calls

How to Run a More Successful Creative Review

Remember to be Mindful

How to Lose a Pitch in 5 Minutes or Less

How to be a Better Brand Planner

Advertising Week 2009

Does Bad Behavior = Bad Brands? (Kanye and Serena).

Partick Swayze – The Brand

Stop Recording… Start Living!

Back to School Blues

Kennedy – The Brand

YouTube and CustomerService (Video: Halifax group song about United Airlines).

The Joy of Less

The Thrill of Flying (And Trying)

Dance to a Different Drum (Video: Jim and Kevins Wedding , dancing down the isle).

Taking it to the Streets

(The Too Easy) Brand Break-up

Favorite Summer Brands

Zappos and Amazon Sitting in a Tree

Six Pixels of Separation

The Personal/Professional Brand Gap

Social Networking Etiquette

5 Favorite French Brands

This Memory Sponsored by…  (ads in the ballpark).

The Need for Human Contact

The Art of Listening

Common Blunders in Brand Naming

The Re-Branding of Michael Jackson (2008)

My Thumb Hurts

Find Your Inspirational “Happy Place”

Keep Your Ideas in a Drawer

Ways to be a Better Client

Key Agency Mistakes

Becoming Digitally Fluent

Disruptive By Design

Name that Tune

Go Out and Explore!

Feeling Butterflies?

Start Making Scents

There’s a Crowd? (Quirky, 99 Designs).

Ready, Set, No!

Flat is the New Growth (2009).

What’s the Right Price?

Tell Me a Story

Got Any Ideas?

Show Some Respect

Silence is Golden

The Magic Ingredient (World Innovation Forum and Andy Cohen).

Do No Harm?

The Best Defense

Best of Both Worlds

Turn, Turn, Click! (problem solving).

The Scarlet P (plastic bag is a 4-letter word)

Brand Passionistas Unite!

Eat With Your Left Hand (and spark innovative thinking!)

The Power of “What Else?”

Breaking Up (Shouldn’t Be) Hard to Do

Trading In, Not Down

BFF’s (Best Friends Forever)

Tiffin Up!

Lather, Rinse, Repeat (Inspiration in the shower).

Improve with Improv

Bananas and Ketchup

The Hills are Alive

Divine Disasters (Inspiration from Jaws)

Back to the Future

Jai Ho!

QUICKTWISTS – short messages or questions:

Who are your Oscar Faves 2010

Valentines Day Greeting

President’s day

How Good are You at Saying “No”?

Tiger Wood Golf Balls

What Are You Doing to Fight the January Blahs?

What are your New Year’s resolutions for 2010?

Brand R.I.P – who would you miss?

Best book you rad in 2009?

What’s on your holiday list?

What are you Thankful for ‘09

QuickTwist: Google and Sesame Street Logos

What’s the scariest movie you’ve ever seen?

Which candy would you choose if you could only have one?

What was your best Halloween costume?

Letterman Confession – video 

Protect Insurance Companies PSA video with Will Ferrell

What defines a great brand experience for you?

What’s your advice for Kanye and Serena?

What was your favorite lunch box character when you were a kid?

QUICKBITES – reflections, inspirations and quotes:

Jeffrey Hayzlett, former Kodak CMO, Forbes Magazine “Celebrity CMO” and Author of The Mirror Test.

Alec Baldwin on turning 51 years old

Tiger Woods losing sponsors

Life is like a Box of Chocolates

Tiger Woods on car accident no comment

Albert Einstein

Barack and Michelle Obama union

Fail Harder (Video).

Quote from Gerald Barnes, president of Neiman Marcus Direct.

Quote from Linda L. Bean, LL Bean Heiress.

Quote from Lauren Zalaznick, NBC Universal.