Location, Location, Location

One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how they set themselves apart by embracing the uniqueness of their location. Their brand is dedicated to offering an immersive and authentic Toronto experience to guests. The Gladstone is a one-of-a-kind hotel with one-of-a-kind rooms, each designed by a different local artist. Every room is detailed on their website with a statement by the local artist.

CELEBRATING LOCAL WITH A TWIST

Then we discovered Provenance Hotels, a chain with five prominent hotels in the U.S. They create a savvy, branded experience that highlights the culture of the city in which each hotel is located. This allows guests to form personal connections with the local community, the featured art and the hotel staff. The picture above is from their Hotel Max, Seattle, WA. Each room’s door is a full black and white photograph of artists and musicians that have a history connecting them to Seattle. Even the “X” created by lighting projected on the wall speaks to the local culture.

Though these two brands are in the same business; by offering their own twist on celebrating their location, they each provide travelers a rare and enriching experience, which cannot be duplicated.

HERE ARE THE LESSONS YOUR BRAND CAN APPLY

Often small brands feel they have to act big to be taken seriously. But small can be an advantage. Don’t be afraid to be local. Celebrating where you come from can make you stand out and be noticed – and help people identify with what you are offering. Locals appreciate the recognition and visitors appreciate getting an authentic taste of a new place. Establishing a connection with the local community also adds to the credibility of your brand.

Brand School, our highly effective, premier branding program, will give you the tools you need to develop your branding and use it to connect your market with your brand’s unique sense of place. Receive more information about the next semester and free brand-building tools and tips when you join our mailing list.

“Motivational! I’ve given recommendations to several clients about Brand School.” – Liz Osting, Founder Herculiz Design

This post is part of our Brands That Twist series celebrating innovative brands. Read about other breakthrough brands and more ways to grow your business and brand here

Sweeten Your Brand with Innovation

Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore, revealing little more than those tried-and-true V-Day staples: chocolates, sparkling wines, roses and perfumes — that was until I came across a unique twist on an otherwise everyday item, honey.

Bee Raw Honey. This brand incorporates several solid branding concepts and executes them very well:

Niche: one item, well- mastered.

Name: we instantly know exactly what it is and by using the word “raw,” we know what makes it unique.

Location: proudly promoting and supporting the importance of local artisanal sources.

BUT WHAT MAKES THEM TRULY STAND OUT IS THEIR PACKAGING TWIST

They took a plain pantry staple and presented it in a way that elevates the way we think about it. We now can enjoy honey with a culinary perspective we never even considered before.

Like an elegant wine tasting experience, Bee Raw Honey offers us the opportunity to sample several flavors of honey by packaging smaller “sample tasting flights” together in a unique wooden stand. They’ve made it even easier for us to experience their product in a new and innovative way by providing food pairing ideas, menu suggestions, and recipes.

Your brand doesn’t need to be a food-related business to benefit from Bee Raw Honey’s sweet branding success.

HERE ARE THE LESSONS YOUR BRAND CAN APPLY

Think outside the box, or create a better box, literally. The way your promise is delivered does matter. Packaging may be the first physically tangible contact your market has with you; use it as an opportunity to make a lasting impression.

Give your market something new to do. Tell your market how to use your product in a new, innovative way and make it accessible.

Find innovative ways to present who and what your brand is all about. We know that executing on this concept may not  always be as easy as it sounds. We understand the challenges in creating a strong, clear and reinvigorated brand. Brand School, our highly effective, premier branding program, will give you the tools you need to develop your brand and use it to make your business buzz. Receive more information about the next semester and also receive free brand-building tools and tips when you join our mailing list.

Editor’s note: This is an entry in our blog series called “Brands That Twist”. We are celebrating entrepreneurial brands and highlighting lessons that your brand can use right away to grow your business. We hope you enjoy and we’d love to hear your suggestions for future brands to feature. Just let us know in the comments section of this post. Happy Branding!

“I learned a lot from Brand School.  It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand.” – Mike Sass, Entrepreneur