Are You Making the Most of All Touch-points?


Last week I was in London at the Virgin Management offices in Brook Green,and as with each time I visit, I discover something new about this wonderful, quirky building which is actually a converted school house.

This time, I noticed this sign above the toilet paper roll  in the “loo” which read “This is the only authorised Virgin rip off”.


It got me  thinking that there are so many moments when we have a somewhat “captive” audience that we are wasting an opportunity to re-inforce a  brand message.

In this case, Virgin’s Consumer Brand Champion message, cleverly displayed as a reminder to employees and visitors alike.

Sometimes these “corporate mission statements” can seem heavy handed. But I think the humor in this one, and the pun with the placement, make it work.

That’s my point of view. What’s your twist?

Are you making the most of all your brand touch-points?

It’s Getting Blurry Out There

In this new era of fluid collaboration and two way conversations enabled by social media  the lines between sponsors and content have become increasingly blurred.

I know this. And for the most part I embrace it.

I believe that brands need to find new and non-traditional ways to connect with their consumers by bringing them relevant content and facilitating conversations.

But last week two same day articles in the NY Times made me think maybe things are getting a bit too blurry.

The first article was on  Weatherproof’s use of President Obama as an implied spokesperson.

The second was Glaxo Smith Kline’s proposed funding of a new movie on Americans and Eating in collaboration with the Creative Coalition. As you may know, GSK is the maker of the popular weight loss drug Alli.

Bad Brand Neighbors?


I saw this sign up in Boston this weekend.

These two shops share a small stand alone store and all the signage is double billed.

I wonder which shop you go into first.

The bridal shop to see how much marriage (or at least the dress) is going to cost you.

Or is the first stop the accountants at H&R Block to determine how big a tax break you’ll be getting as a couple…

Or, more cynically, whether your intended has the earning power to make this marriage a good investment.

Either way, I thought it was a strange juxtaposition.

That’s my point of view. What’s your twist?
Does it matter what some brands appear next to?