First there was the Kindle e-book from Amazon.
Last week Barnes and Noble launched their own version, the Nook.
It’s billed as “The World’s Most Advanced eBook”.
A quick look through the Nook’s website does show some nifty features.
The demo video is well done and worth watching.
There’s a color coded control panel with screen slide browsing (like the iphone), the ability to change text size while you are reading, customizable screen savers, and you can lend ebooks to friends (presumably who also have Nooks).
It looks like an interesting product.
Definitely a few feature improvements on the Kindle.
By the way it’s not yet for sale but you can “pre-book your Nook”.
The product looks cool, but what really interests me is the Brand.
What are the relative strengths of these brand names? Nook vs. Kindle?
I must admit when I first heard the Kindle name I was immediately intrigued.
It seemed to be related to reading but in a way that was no flat footed or literal.
It made me think a bit.
“Kindle like kindling in a fire by which you curl up and read?”
“Kindle like the intellectual and creative sparks that are kindled by books?”
To Amazon’s credit, they don’t force either of these interpretations on you.
I also liked the two syllables, the softness of it.
Nook on the other hand…