Brand Twisting on Creative Warriors Podcast

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Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, shares branding and business-building tips to help your business and brand stand out on Creative Warriors Podcast with host Jeffrey Shaw.

Highlights:

  • Your brand is your business
  • Taking off your brand Blinders
  • 3 Pillars to create lasting impact
  • Leveraging industries outside your category
  • The importance of a Brand Audit

Creative Warriors is dedicated to serving and supporting service-based professionals who are in business marketing themselves and their talent. To make the journey more joyous and the path more profitable. Their tagline: Create. Serve. Be Prosperous.  Check out their site for more helpful resources, podcasts, and courses.

To listen to Jeffrey and Julie’s discussion, click here: Episode 180 – Julie Cottineau

 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Branding Twists from Julie Cottineau on KGO Radio with DreX

julie-on-kgoJulie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, on KGO 810 Radio, San Fransisco with DreX, talking branding and business-building tips and takeaways for the business owner, non-profit and entrepreneur.

LISTEN to the entire interview:

WATCH  VIDEO SEGMENTS of the Interview:

Segment #1 – How Julie started TWISTING. The Pokemon trend, augmented reality and how you can make it work for your business. How branding is invaluable for small businesses.


Segment #2 – Personal branding, icons, lessons learned from the campaign and brands of Donald Trump and Hillary Clinton, how brand touch points work, how to find inspiration even if you’re just a numbers person, how failure can help you.

Segment #3 – Branding tips for women, perfectionism, working effectively with a team, personal branding as it relates to your business, using twists to help your business stand out, and help you make better business decisions, finding inspiration from other brands.

Segment #4 – Looking beyond what a product is to what it offers, reflections on the San Francisco brand, focusing on specific characteristics of your customer, customer service to differentiate your brand, social media marketing, how narrowing your marketing/branding focus will expand your reach, stay away from “me too” marketing.

 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twist Your Brand – Grow Your Business

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the Business Council of Westchesters “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Teaching the Twist – Quick Twist Video #11

 

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Branding is something you do every day, every minute to connect with your audience and ultimately create a more powerful and profitable business.  Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, discusses the inextricable link between brand and business strategy.

More Quick Twist Video tips here.

Twist angle white

TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

Twist Personal and Business – Quick Twist Video #9

 

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Keeping it real makes you and your brand more relatable. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how TWISTING your personal and professional brands can make you unstoppable.

More Quick Twist Video tips here.

Twist angle white

TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” – Raul Leal, CEO Virgin Hotels