Great game! Ads…well not so much. There were definitely some good ones in there but overall I found the lot pretty uninspiring.
I guess it just goes to prove, once again, that there is no direct relationship between money spent and creativity.
Here are my top 5 picks.
#1 Snickers– I found the use of Betty White and Abe Vigoda to be totally inspired. And what I liked as well was that this gag was not gratuitous. It highlighted the product’s energy benefit.
#2 Google– A beautiful story with the Google service as hero. My only one question mark here is whether it appealed to more casual watchers of the ads. You kind of had to really pay attention to follow the romantic story line. But very simple, elegant and Applesque.
#3 Doritos– “Don’t Touch My Mama”. Long after this one had passed the 8-10 year old boys in the room were still quoting this. My son even said the line to me first thing this morning. While some people might question the violence (slap) and use of a fresh kid, from my perspective it totally connected with the target audience. And again the product was somewhat the hero (at least as worth protecting as the mom!). The Doritos Tim ad was also quite inspired.