You work hard to get your business launched – now, you want it to be remembered, long after that networking event, handshake, or chance meeting at the airport…so you hand over your business card. Even in todays high tech environment the business card is still the gold standard touch point. But how can you add a TWIST to your card so it stands out in a pile?
When we designed the BrandTwist logo and business cards we wanted to stand out and reinforce the idea of the TWIST – our approach of looking at common business challenges with fresh perspectives to ensure breakthrough results. So we chose bright pink and purple colors that really stand out as well as the TWISTED “T” in the logo. We also included a graphic layout that includes TWISTING vectors with the little “notch” that bring the TWIST to life. But the real reinforcement is that the receiver of the card literally has to TWIST it to read all of the information because the layout changes from vertical to horizontal when they go from front to back.
With a little creative thinking a business card can provide a unique, entertaining or even whimsical interactive TWIST to your brand experience that will keep you at the top of the card pile in your customer’s eye.
What creative TWISTS have you seen or used in your favorite business cards?
At BrandSchool we give you the tools you need to make your touch points work harder for your business and brand. Learn more about our next session and a one-on-one Brand Health Check Strategy Session HERE.
“Brand School showed me what fun it is to actually work on my business.” – Jean Carucci, Carucci Consultants