Brilliantly Simple, Effective Messaging


I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer has a sense of humor and some intelligence.

I’m off to grab one now.

That’s my point of view. What’s your twist?
What ads have grabbed you through great copywriting?

One thought on “Brilliantly Simple, Effective Messaging

  1. Hi Julie,
    Thank you for your great Newsletter.
    My son Craig Cochran, started a vegan fast food restaurant in NYC last year and named the place after my wife and his mother “Terri”.

    He and his partner want to open another place but I think the
    name “Terri”, is wrong… Terri 2?

    Virgin Terri sounds better!!! Yup, I’m Joking!

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