Heinz EZ Squirt

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Heinz, the category leader in Ketchup, wanted to grow a mature segment through new product development. Julie and her team at Interbrand were tasked...

AT&T U-verse

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AT&T tapped Interbrand to create a brand for it’s advanced offering that brings together superior TV, high speed Internet, and home phone service as a fully integrated...

Hallmark Life Mosaic

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Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a...

JCPenney Ambrielle

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In 2007, JCPenney came to Interbrand for the development of a new private label lingerie brand. Julie led the team to develop the Ambrielle...

TD Ameritrade

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The investment firm of TD Waterhouse and the on-line trading company Ameritrade combined forces to offer traders and investors the opportunity to successfully manage...

Cadburry Schweppes

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Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on...

Avon beComing

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Avon’s research revealed an untapped market of 20 million women who would buy Avon products, but preferred shopping at retail rather than through door-to-door...

Go Red for Women

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Heart disease is a serious condition associated with men but which also affects millions of women. The American Heart Association tapped the Interbrand Verbal...

Time Inc. Maghound

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Time Inc. New Ventures sought to revolutionize the magazine business by giving consumers more choice and flexibility in purchasing and managing their subscriptions. They...

DOW XLA

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Julie worked with Dow Fiber Solutions to brand the miracle fiber XLA. As an ingredient brand in the premium segment, XLA™ brings stretch fiber...