How Lululemon Athletica Stretches its Brand Touchpoints

Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...

Location, Location, Location

One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

Make Your Brand Personal

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #9: MAKE YOUR BRAND PERSONAL  Most successful...

Fail Harder

 This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #6: FAIL HARDER If you take nothing...

Beware of Religious Fanatics and Clever Marketing

This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message". While I in no way support the Jews for Jesus...

Are You a Hybrid Mom?

What is a Hybrid Mom? Hybrid Mom is a magazine I learned about at last week's Women's Conference. How do you know if this magazine is...
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