How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
Inspiring TWISTS for Black History Month
In honor of Black History Month, I had the honor of sitting down with two Brand School Alumni, Terry Gibralter, the founder of...
Agency vs. Client: What’s the Best Fit For You?
This post, Agency vs. Client: What's the Best Fit For You? is another in our series providing insight and action steps for those seeking...
Celebrating Brand School Faculty & Their Magical TWISTS
In honor of Teacher Appreciation Week, we’re spotlighting Brand School’s Fabulous Faculty! They are successful business owners who share their deep subject matter expertise...
Wonderful Women Who TWIST
March is Women’s History Month, which means I had an excuse to reach out to some incredible women whom I’ve had the privilege of...
TWIST Your Elevator Pitch to Stand Out
I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...
Elder Care with a TWIST
Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...
The Brand of YOU
"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z
Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...
QuickTwist
Is there an Entrepreneurial Gene?
Are entrepreneurs born or made? What's been your experience? Think about the successful entrepreneurs you know (maybe you are one...
Sneezing on the Go with a Twist
“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...