Branding Twists from Julie Cottineau on KGO Radio with DreX

Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...

10 Gifts for You in 2018

2018 has been an amazing year. I’ve experienced some wonderful highs as well as some challenges, but if I had to sum up the 365...

Talking Brand and Entrepreneur TWISTS with Steve Blank

Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

How Twists Grow Business

This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...

Why Every Touch Point Matters in Your Brand

One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST...

What’s My TWIST? Unexpected experts can help your brand.

Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

You Are Your Twist – Quick Twist Video #7

  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of...

Considerations for Choosing Your Small Business Name

This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources. What’s in a name? When...
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