Talking Brand and Entrepreneur TWISTS with Steve Blank
Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...
BrandTwist’s Julie Cottineau on HispanicMPR.com
In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...
How Twists Grow Business
This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
10 Gifts for You in 2018
2018 has been an amazing year. I’ve experienced some wonderful highs as well as some challenges, but if I had to sum up the 365...
Branding Tips for Better Business on American Express OPEN Forum
We are thrilled to have been a contributor on branding to American Express OPEN Forum.
If you aren't familiar with OPEN Forum, we urge you...
Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...
Sharpen Your Digital Fluency to Win the Job
This post, Sharpen Your Digital Fluency to Win the Job, is another in our series providing insight and action steps for those seeking a...
Deliver Your Elevator Pitch with a Twist
You only get one chance to make a first impression, make sure you're ready to seize your moment.
No matter what category your brand competes...