The Sarah Palin Brand

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Fascinating piece in today's NY Times business section on How Sarah Palin Became a Brand. Whether or not you agree with her politics, I think...

Oscar Follow Up

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Well, I was wrong about Avatar taking best picture. But I was right about this being a "year of small" as many lower budget films...

QuickTwist

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Who are your Oscar Faves? This Sunday is the 82nd annual Academy Awards. In case you need a refresher on who is nominated, click here. This...

QuickTwist

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Do these Tiger golf balls cross the line?    These Tiger Woods Mistress golf balls hit the news yesterday and according to the media have...

QuickTwist

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What is the late night shuffle doing to the Leno and O'Brien brands?

QuickBite

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"God, I’m 51 years old and I spent 30 years of my life doing things I didn’t want to do. The things you do...

QuickBite

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(Tiger Woods) "is no longer the right representative for our brand after the circumstances of the last two weeks." -Global consulting firm Accenture this Sunday...

Is Denial the Best Defense Against Brand Damage?

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Yesterday Serena Williams was fined $190K for her outburst at the line judge during last September's US Open. This is compared to $320K she won...

QuickBite

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"I'm human and I'm not perfect. This is a private matter and I want to keep it that way." -Tiger Woods on his desire not...

QuickTwist

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What has this confession done to the Letterman brand?