Think Inside the Box for Better Branding

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Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....

See Clearer With a Twist

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Martin Luther King, Jr. said, "Life's most persistent and urgent question is, 'What are you doing for others?'” Today, technology is radically changing how we...

Walk Your Talk by Living Your Brand Promise Every Day

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Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...

Transforming Dolls With a Twist

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Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her...

A Curated Brand Can be Music to Your Ears

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What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...

Stop Spending Until You Twist – Quick Twist Video #8

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  . . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...

Performance Wear with a Laid Back TWIST

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Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...

A New Twist to Solve the Old Problem of Wet, Ruined...

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Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots?  Cassandra Droogan, Founder & President, PYSIS...

Live Your Twist – Quick Twist Video #5

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  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

Valentine Twists For Him and Her

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Expressing love can take many forms, but there's something intimate and long-lasting about putting your passion for your Valentine into words. Here are our...