Mani-Pedi’s with a Starbucks Twist

Taking inspiration from successful businesses and twisting it with your brand to create innovative ways of reaching your ideal customer is the core of...

Fundraising With an Interactive Twist

Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line...

This Valentine’s Day, Show Your Love with a Twist

Tired of the same old gifts for Valentine's Day? If you're stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we've uncovered...

A Curated Brand Can be Music to Your Ears

What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...

A Twist That Keeps Up With Kids

Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds...

Elder Care with a TWIST

Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...

Talking Brand and Entrepreneur TWISTS with Steve Blank

Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

Put Your Brand on the Sunny Side of the Street

The weather. Everyone likes to talk about it and there seems to be an endless supply of breaking weather news with TV and online...

Teaching the Twist – Quick Twist Video #11

  . . . . . . . . . . . Branding is something you do every day, every minute to connect with your audience...

TWIST: How Fresh Perspectives Build Breakthrough Brands

          TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com     This year my birthday was a big milestone - and it was...
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