Who Says B2B Has to Be Boring?
"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.”
I hear this all the time.
Well guess what? That’s not...
Let’s Make Money Like There is a Tomorrow
It's Earth Day and I am speaking at Bentley Time Leadership Forum on the topic of Accountable Leadership and the business of healing our...
“What Else?”
"What else?". Two simple words that are a powerful weapon against mediocrity.I learned them from a friend of mine who works in magazine marketing....
Duck, Duck, Twist?
You’re not the only one - there are plenty of ducks in the pond – and they’re all cute. So how do you stand...
When the Customer is Wrong
Usually the mantra is "the customer is always right". Great brands go out of the way to resolve issues...often bypassing the details of who...
Stop Spending Until You Twist – Quick Twist Video #8
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Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...
Get Out and Go On a Brand Safari
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
Branding is about experiences, but too often...
Improve with Improv
Think SNL or Second City. Do these silly skits have anything serious to teach us about building better brands? Quite possibly yes, if you...
Entrepreneurial Mastermind with an Adventurous Twist
“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...
How to Keep Your Brand Fresh: Tips With a Twist
We really get a lot of great brand and business-building information listening to Christine Monaghan's radio program, "Entrepreneur Conversations". Her program features interviews with...