Brand Strategy

  . . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...

  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important...

Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

  . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

  . . . . . . . . . . . A little brand TWIST can make a big difference for a small business or...

  . . . . . . . . . . .  When is the right time to start your own business? BrandTwist and Brand School...

Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...

          TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com     This year my birthday was a big milestone - and it was...