The Mis-branding of the Healthcare Debate

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I am not heavily into politics. But, like the rest of America, I couldn't help watching the whole health care debate and vote this weekend. At...

Who Says B2B Has to Be Boring?

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"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.” I hear this all the time. Well guess what? That’s not...

Entrepreneurial Mastermind with an Adventurous Twist

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“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...

Transcend the Ordinary and Rise Above Your Competition

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Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Twisting, Moving and Shaking Your Brand

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Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That's what visionary entrepreneurs...

KFC: There’s No Such Thing as Local Ads

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Check out this KFC spot from Australia. It was supposed to be a local spot playing off of the cricket rivalry between the West Indies...