Stand Out in the Real World

Like most of us, I’m spending so much time on the computer, mobile and other virtual devices that I find myself beginning to to...

The Best Defense

Defending and championing ideas is healthy right? You might say it's part of our jobs as Brand Passionistas.But when does defending go too far?Perhaps...

Duck, Duck, Twist?

You’re not the only one - there are plenty of ducks in the pond – and they’re all cute. So how do you stand...

“What Else?”

"What else?". Two simple words that are a powerful weapon against mediocrity.I learned them from a friend of mine who works in magazine marketing....

KFC: There’s No Such Thing as Local Ads

Check out this KFC spot from Australia. It was supposed to be a local spot playing off of the cricket rivalry between the West Indies...

Pokemon GO: Gaming With a TWIST

Next time you see a group of teenagers glued to their phones in public, do not assume they are on Instagram or Snapchat. Rather,...

How to Create Brand Ambassadors

“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

Student Entrepreneurs Rock!

Great day yesterday at Columbia Business School talking innovation with the students in Professor Toubia's marketing class. Some interesting student generated ideas about new places...

Love YOUR Brand

I officially declare February the month to LOVE YOUR BRAND! Taking care of YOUR brand helps you do a better job for your clients....

Branding Lessons From Summer Camp

To see more of our articles for  Women Business Owners Today (WBOT) click HERE. There is something magical about summer. Splashing in the lake during the...
1,065FansLike
132FollowersFollow
12,800FollowersFollow
0SubscribersSubscribe

Recent Posts