Brand Strategy

We love it when we find enriching resources for entrepreneurs and business owners, and we love sharing them with you. If you have not...

In a fast-paced, fast-food world, finding that one little TWIST to make your product stand out is pivotal to gaining attention and building brand...

Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

Looking forward to summer? As you plan your fun in the sun, make sure to make some plans for your Brand too. Take advantage...

  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important...

This post is part of our series, “Thirteen Tips For Better Branding.” See the rest of the series HERE. Here we go, folks, with another post...

Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...

Working at Virgin for the past 5 years in the US development office, I’ve met some amazing entrepreneurs. Some of them we’ve done business...

I was at the Argyle hospitality conference last week and there was a lot of talk of consumers trading down.This behavior is an unfortunate...