Brand Research

Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

We are always looking for the twist – that little something special that opens our minds to new ways solving old problems. This entrepreneurial...

In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...

Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...

“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC. Here is...

A few weeks ago I wrote a post called Research Polling Finally Enters the World of 2.0. It's about a cool little widget called Urtak. I've installed...

Read this post and check out my BrandTwist Urtak poll on the sidebar. There’s a fundamental flaw with the majority of research polls. By their very...