Brand Experience

I believe that a great brand is a story well told. You've probably noticed that people love to tell stories about brands that have...

Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...

In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...

Here's a way to make tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,  don't look it...

I spend a lot of time talking about branding in the for-profit space, but a powerful and clearly defined brand is a critical asset...

Depending on your penchant for romance and spectacle, Friday's "wedding of the century" may have moved you or bored you... to tears. But regardless of whether...

Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

Brands are  relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...

With everyone sharing, tweeting and updating as much as they can, how can your business stand out? How can you draw your customer in...

Like most of us, I’m spending so much time on the computer, mobile and other virtual devices that I find myself beginning to to...