Promoting Pet Adoption With a Tennis Twist

Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...

A Twist That Cleans Up

What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

An Older Twist For a New Brand

"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...

Top 5 Freedom Brands

Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of...

Transforming Dolls With a Twist

Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her...

Mani-Pedi’s with a Starbucks Twist

Taking inspiration from successful businesses and twisting it with your brand to create innovative ways of reaching your ideal customer is the core of...

A One-Click Twist Delivers Beer And Surprises

Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes.  With...

Being an Entrepreneur Can Be Lonely – But It Doesn’t Have...

Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by...

Twisting Luxury and Mass Market Fashion Brands

Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...

Innovative Connecting at 35,000 Feet

Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...
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