The real “owner” of your brand – is your target
Brands are relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...
Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...
How to Create Brand Ambassadors
“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson
Great brands change people’s lives. They make it easier to get things done, open...
Why Every Touch Point Matters in Your Brand
One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST...
Walk Your Talk by Living Your Brand Promise Every Day
Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...
Transcend the Ordinary and Rise Above Your Competition
Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
Small Business Brand TWISTS – Dr. Tim Aquatics
Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...
How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...