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Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how your personal brand gives people a reason to choose your business and why this is a critical asset for a small business or solo practitioner.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

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