Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line and answer questionnaires or fill out forms in order to make even a small donation to their worthy cause. If only this cumbersome process could TWIST into being something that is conveniently accessible, practically effortless and fun to do!
Welcome to “SocialSwipe”, the first interactive billboard to accept credit cards, making donating super easy – and even fun. A credit card swipe through the poster triggers an interactive experience. For example: the card swipe acts as a knife and cuts a slice of bread from a loaf, symbolizing a meal for a family in Peru. The donor feels an immediate sense of emotional gratification – as well as having a very cool experience. Each swipe donates 2 euros and the credit card statement comes with the opportunity to elect to make this a reoccurring donation.
Advertising agency Kolle-Rebbe and mobile payment provider Stripe, Inc. TWISTED by removing the barriers to donating by going directly where potential donors – and their credit cards – already are, (the first rollout was in an international airport), and giving donors the opportunity to be actively involved – and feel good doing it.
How can you TWIST to make your service or product more accessible? Try a loyalty mobile app. like a “Buy ten/Get one” mobile punch card. One local hardware shop we know had a “Trivia Question of the Day” posted over the cash register and anyone who answered correctly received a free light bulb. Offer them a little something extra for an immediate sense of satisfaction, like a sticker, postcard, charm, or discount coupon that will keep you fresh in their minds and wanting to return.
Finding the right TWIST can help your brand reach more customers. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.
