Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like anonymous sardines. We believe the airline industry is ripe for innovation and we often tell the true story of how we created the innovation TWISTING technique through a mix up with a McDonald’s mirage at Newark airport a few years ago.
When we do this TWISTING exercise in workshops and Brand School we often ask participants to imagine what would happen if a traditional airline like Delta would twist with an iconic brand like Starbucks – how would the airline experience become more innovative? Most respondents say that it would be great if we could have more convivial seating and make more meaningful connections on airlines, like we do at Starbucks. After all, Starbucks is not about coffee, it’s really about community.
We’re wondering if maybe the folks from Delta have been reading our BrandTwist blog or sneaking into the workshops, because they recently launched “Innovation Class” – a mentoring program at 35,000 feet that allows people to travel with innovators and use the flight time for valuable business connections.
Looking outside of your category for inspiration is one of the best ways to create fresh ideas and stand out in your market.
What iconic brand can your business TWIST with to reach new heights?
Brand School Master Class inspires innovative thinking to implement TWISTS like these that can broaden your business’ reach. Enrolling now – see if your brand qualifies HERE.
“Brand School turned out to be like the Mastercard commercial, priceless.The one-on-one sessions really allowed me to go deep into what my practice was about and how to implement it” – Sandeep Manchanda, Giraffe Partners Program Management
