This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #8: FIND MOMENTS THAT MATTER
Many marketers fall into the trap of thinking that branding always has to be a huge gesture, a big billboard, a knockout commercial, etc. And while branding IS effectively promoted that way, sometimes, the little moments matter the most when it comes to reinforcing your brand promise. Think about the trivia tidbits on the inside of Snapple caps, the kooky smile on Amazon’s box every time you receive a home delivery, or the branded logo on the bottom of the Virgin Atlantic salt and pepper shakers. What little moments could your brand be overlooking? It could be a small line of copy on an invoice, or a greeting that loads as your website boots up. Take just five minutes out of your daily routine to stop and think about a potential mundane moment that, in fact, could surprise and delight your customer and creates a stronger brand connection in the process.
Remember, with a little creativity there can be tons of magic in even the smallest moment.
Check out tip #9 in the series, Make Your Brand Personal.
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