Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes. With one click of the Bud Light Button App, Anheuser-Busch will be delivering your beer plus random surprises – anything from branded gear to a DJ ready to rock your gathering.
With this twist Anheuser-Busch stays right on-brand to connect with Bud Light’s social, party-going and techno-savvy market, which is also reflected in their marketing hashtag #UpForWhatever
Look for new ways to surprise and delight your customers. A little SWAG is always appreciated – but think outside the box to offer something unexpected. Consider also using a hashtag to reaffirm your brand promise throughout your social media channels.
Knowing what really moves and inspires your ideal customer is essential to getting your brand into their life. Brand School Master Class gives you the tools you need to zero-in on your ideal customer and create the TWIST that will take your business further. Enrolling now HERE.
“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better define our branding campaigns.” – Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit
