This summer I got to spend a lot of time doing my two favorite activities: 1) hanging out with my kids and 2) taking long walks with them.
This led to a lot of games of punch buggy and unfortunately…a lot of bruises.
Anyone who thinks a 9 year old can’t hit that hard, hasn’t met my son.
I’m sure you all know the rules, but if you want a refresher, here’s a useful link.
Despite the discomfort of the over energetic punches, I can’t help to continue at marvelling at the sheer brilliance (perhaps dumb luck?) of this phenomenon.
I can’t think of one other brand (in any category) that elicits such a strong, and physical response.
In fact we’ve limited the game to when we are walking, because I’m afraid the punches would veer me off the road if I was driving.
My kids are years away from becoming car owners. But I’ve got to think the fact that they would have spent hours in childhood playing this game (which they never seem to tire of by the way) will have some impact on their consideration of Volkswagen when they do enter the market.
The thing is, I think this game is so brilliant in that it feels organic, and thus hard to replicate.
I just recently bought a Hyundai and while I love the car, I don;t think a bunch of Hyundai marketers would be successful if they deliberately tried to start a ” Hyundai Holler” game. For example, yell every time you see one of these big boys come down the street.
Just proves to me, again, that consumers really do own brands.
That’s my point of view. What’s your twist?
Do you know other brands with “punch buggy” like status?