In case you’ve been living under a rock….Betty White, the 88 year old Emmy winning actress, is back with a vengeance.
Her re-popularity (if that’s a word) started with a Snicker’s commercial during the Super Bowl:
This spot and her performance in it, triggered a Facebook campaign to have her host Saturday Night Live. Over half a million people became fans of the Facebook petition page and she will be appearing this weekend as the SNL host.
What branding lessons can be learned from Betty White?
For me the biggest take away is that she stayed true and authentic to herself all these years.
Whether as the sarcastic Sue Anne on the Mary Tyler Moore show or the sweet but ditsy Rose on Golden Girls…she’s made a career of getting laughs by throwing herself wholeheartedly into roles an really making the characters funny, but relatable.
So the Snickers commercial resonated with so many people because here’s a lady who’s always spoken her mind and who has always pushed the envelope for comedy.
Other 88 year olds would not have been so funny in that spot. Or believable.
So my guess is that millions will tune in Saturday Night, not just because of the novelty of a person her age hosting the show, but rather to see a timeless comedian, Betty White.
That’s the kind of longevity many brands would be so lucky to have.
That’s my point of view. What’s your twist?
What do you think is the magic of the Betty White brand?