Well, don’t let the recession get you down. Just skip it. Press the fast forward button to a time in the future and create (don’t wait) for a brighter tomorrow.
Here’s a specific technique called “message from the future”. It was inspired by a birthday party game my daughter and I created. In this game your future self (e.g. brand) sends you a message from the future.
Something like “Hi, It’s me, you’ll never guess what I’m up to these days. My straight A’ s in social studies really paid off. I was just sworn in as the first female president. Boy, is the White House cool! I just re-decorated the Oval Office in zebra stripes and hot pink.”
In the brand version of this game, send yourself a message (multiple messages) from the future.
Be outrageous. Take some unexpected twists and turns. Get a group of open minded people in a room together. Write one message per piece of paper. Place them in a hat. Then take turns reading them. Encourage open thinking. Then take your top 3 and sit down to write an action plan about how you could get there.
Embrace a bright brand future, this recession is a blip on the radar. It too shall pass.
That’s my point of view. What’s your twist?
What’s in your brand’s future?