Liz Osting

Posts by Liz Osting

Small Business TWISTS – Rey Insurance Agency

Brand School Alumni, Linda Rey, has a family-owned insurance agency that celebrates its roots in the community. This includes a unique TWIST of sending out email advisories during bad weather with very localized updates on specific road closings and streets to avoid. This is something the larger companies could never do. And Linda’s customers are grateful. It’s one thing for an insurance agency to talk about its auto insurance policies, it’s another for it to actually keep you safe on the road.

Before Brand School it had been about 15 years since Rey Insurance had updated the brand. And as Linda put it, “we never really went through the process of what a business does for branding purposes. We didn’t have a strategy for how we wanted to look. Brand School afforded us the opportunity to explore how that might work for us without breaking the bank!”

Rey Insurance - Before and After Branding

One lesson from Brand School that helped Linda was to think about storytelling. Approaching their brand with that objective allowed them to be more human and step away from “textbook language about insurance”. Linda shares one of the ways they’ve implemented the TWIST, “BEING FUN in our DESIGN by presenting ideas and concepts about insurance that bring attention to considering the possibility vs. avoiding the consequences.”

Rey Insurance New Website Logo Update Rebrand

Linda transitioned her brand from a traditional family-owned insurance promise to a more modern “We help you GET insurance” brand idea. When she did this, she realized that her red and blue logo developed in 2000 blended in too much with her competitors and undermined her company’s TWIST of approachability.

She kept the core element of the shape but updated it with vibrant colors, which were inspired by her favorite organic grocer. When she walked into this grocery store, the fruits and vegetables were so inviting and colorful that she wanted to pick them up and put them in her basket. She loved the new logo so much she added bright throw pillows that adorn the reception area of the agency. This splash of color is distinctive for her category and really underscores her brand’s intention to be friendlier, more welcoming and more down-to-earth than traditional insurance agencies.

Before an After Rey Brand Logos

Investing the time in finding the TWIST and following that up with action, made a big impact on Rey Insurance. The key there is doing the work. It can feel overwhelming to implement, but that’s where the support of Brand School can really help. Linda says it best, “(Brand School) was such a great experience for me. Though, after delving in, doing the work is hard. There is resistance, but having access to Julie with the one-on-one meetings helped to move the needle so we can continue in breaking through with a more creative flair to our brand. I’m so grateful I went through it.”

Brand School by Brand Twist  Branding Course for your Small Business

Brand School, our highly effective, premier branding program, delivers the tools and steps you need to strengthen your brand and your business’ connection to your market. Get our free brand-building tips and receive immediate updates about Brand School’s exclusive programs when you sign up for our newsletter at BrandSchoolOnline.com.

Honing Your Target Workshop

POSTPONED DUE TO WEATHER – STAY TUNED FOR RESCHEDULE DATE. THANK YOU! Join Julie Cottineau, BrandTwist CEO & Founder, Former VP of Brand for Virgin for an in-person, interactive branding workshop. Learn to identify your most profitable targets, what they need, how to reach them and how to create loyal fans. Perfect for the small business owner, entrepreneur or non-profit! $15 members. $20 non members. Must pre-pay. Includes appetizers + cash bar.

Performance Wear with a Laid Back TWIST

outdoor-voices

Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a pint of double fudge chocolate than train for a marathon- we feel defeated if we don’t confirm to the “ultimate athlete” image of many fitness brands.

Outdoor Voices is disrupting the fitness industry by literally “freeing fitness from performance.” The technical apparel brand creates stylish and flattering active-wear for everyone. Outdoor Voices believes in “doing things”, whether it’s going for a jog, riding a bike, or walking your dog. The brand engages consumers and allows them to write their own definition of fitness.

It all stems from the brands founder, Tyler Haney, who was recently featured in Forbes “30 under 30.” The 28-year-old powerhouse attended Parsons School of Design, and by TWISTING her love of staying active and simply “doing things,” she was able to build a truly iconic brand in just three years. Her TWIST allows Outdoor Voices to stand out amongst giants like Nike, Under Armour, and Adidas, who instill a typical “go hard” and “beast mode” mentality.

Tyler told Fashionista “We talk a lot about OV being the hiking buddy that brought the snacks.” Her spot-on perspective of the industry, and her undeniable passion drives Outdoor Voices to dominant success.

Headquartered in New York and Austin, Outdoor Voices brought in over 22.5 million in venture capital, and the community continues to explode across the nation. The future is looking extremely bright for this brand with a TWIST.

Is your brand pushing a traditional viewpoint or lightening up and letting consumers define their own ideal benefit? Think outside the box and TWIST to break away from competition.

david scherzer

David Scherzer is a 24 year old marketer and copywriter, who puts a narrow focus on storytelling. He obtained a bachelors degree in media studies at CUNY Queens College, and continues to exercise his marketing-muscle and work with some of the industries greats. Not to mention, he’s a massive soccer fan. Chat with him at davidascherzer@gmail.com. Or connect on LinkedIn.

 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.