Show your brand some love. On February 19th and 25th we will be offering a special “Twist Your Brand. Grow Your Business” Innovation workshop. Come join other passionate entrepreneurs and learn how to create fresh ideas for your business. Includes a bonus 1-on-1 private session with Julie. Make sure to enter TWIST at check out to take advantage or our friends of BrandTwist discount
Posts by Julie Cottineau
Julie will be sharing tips she learned from her five years as VP of Brand for Virgin North America and show you how you can make them work for your business. Learn from one of the best-loved brands on the planet and one of the most successful entrepreneurs. PlUS a private 1-0n-1 with Julie. 20% DISCOUNT when you use promo code TWIST.
Tired of the same old gifts for Valentine’s Day? If you’re stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we’ve uncovered 9 innovative brands that offer clever TWISTS on the classic Valentine’s favorites for both men and women.
moonglow jewelry twists the idea of personalizing jewelry by taking a special moment in time and depicting what the moon looked like on that day. This line of handcrafted and made-to-order jewelry is designed in Montreal by local artist, Luc Rouleau. Pick a date you want to commemorate – first kiss, wedding, anniversary – and find the exact moonphase through their moonphase calculator.
GODIVA’S Chocolate and Coffee of the Month Club steps up the traditional chocolate gift by pairing two strong favorites, coffee and chocolate – and curates them so you can give a gift that keeps on giving. This collection includes up to three months of Chocolate Truffle Coffee paired with a favorite GODIVA treat. It’s the perfect way to rev up your relationship for months to come!
Personalized M&M’s are a whimsical and fun way to express your unique “couple” brand. Mars twists their iconic favorite, M&M’s, by letting you custom design your own candies. You can choose your colors; put a portrait or special photo on them and imprint your own special words and affections. Your honey will never tire of seeing your XO’s, hearts, special dates, or… perhaps even a proposal?
With boomf magical marshmallows you can twist your memories into a romantic adornment for your cup of hot cocoa. Personalize marshmallows with your favorite Instagram pictures. Turn photos of you and your sweetie into a romantic, sweet and fluffy gift. Created by James Middleton, brother of Kate Middleton, it boasts a royal romantic touch. Free shipping to Europe and North America.
Mr. Beer – Beer, Cider and Root Beer Brewing Kits puts a twist on the micro brew trend by giving you everything you need to turn your fridge into a micro brewery. With its reusable brew keg and screw-top bottles, Mr. Beer creates up to two gallons of beer or cider in just 14 days. There’s nothing like kicking back and enjoying a home-made, lip-locked toast together.
Champagne Dipped in Chocolate – Literally. The duo of chocolate and Champagne always enhances a romantic setting. But here, Guittard Chocolate has twisted these favorite gifts by literally combining them. They dip the bottle of Champagne (or wine) in a rich, decadent Guittard dark chocolate. This creative indulgent gift available through GiftTree.com is the perfect touch to any romantic evening.
A rose is a rose… but a Love Is In The Air Plant lasts and lasts and is practically care-free. Give your Valentine a twist on the usual red roses. Air Plants are trendy and unique. This gift from Gifts.com features a tillandsia air plant and rocks within a glass globe that can be placed hung indoors or outdoors. The heart shape makes sure your loving intention is clear.
For women: Fragrance Republic adds a twist to the standard perfume present with their fragrance enthusiasts club that gives exclusive access to original fine fragrances as created by world-class perfumers. Each month members receive an exclusive new fragrance delivered straight from the FR! lab free of charge, right to their door. Membership includes connection to an online community where you can rate and vote for favorite fragrances; exclusive invites to launch parties, speaker events and discounts.
For men: Scent Monthly – Does your hottie wear the same cologne, every season, every day? Help him twist out of that scent rut with a membership to Scent Monthly. They deliver two fresh, premium fragrances each month, and each fragrance is handpicked for the season. Sign up for a three or six-month subscription or a trial one-month membership and your guy will be thanking you throughout the year.
Support your sweetie in growing their business. Are they an entrepreneur, small business owner, artist, performer, or freelancer? Here’s a way to help them be more successful doing something they love. Brand School is our highly effective, premier branding program that provides the tools, framework and insight to build a stronger personal or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.
How do you distinguish your brand and its products and services in a competitive market? One way is to develop a “video brand bumper” that accompanies your every presentation, video, or workshop. Here in this guest post, Dr. Marina Kostina, co-founder of Bookphoria, shares with you more about what a video brand bumper is, why every author, speaker and expert needs one, and a 3-step process to develop an effective bumper for your brand. If you would like to be a guest blogger for BrandTwist contact Jamie@BrandTwist.com for more information.
While attending a live workshop with branding expert Julie Cottineau, I heard Julie mention a quote from Jay –Z, an American rapper and entrepreneur, who has captured the whole idea of entrepreneural marketing in one sentence: “I’M NOT A BUSINESSMAN – I’M A BUSINESS, MAN!”
Julie also conveyed these additional, evergreen marketing and branding concepts:
- People connect with people, not with companies.
- Find out what makes you and your product or services stand out from the crowd.
- What are your unique features that can be translated into your business to create a personal signature for your products and services?
- You ARE your business, and every point of interaction with your client needs to breathe YOU.
But in this ever-expanding and competitive marketplace, how do you distinguish yourself, your brand and your products and services?
Now, as an author, speaker or expert you need to consider developing a video bumper for yourself too.
- Bumpers are a great way to build brand awareness and attract audience to your book or your product. They allow your audience to recognize you even BEFORE your presentation or show begins! In short, they tell a stronger personal brand story.
- Bumpers help you stand out from competition and give your more authority and prestige. The use of bumpers for personal branding is still something different and therefore super fun, just like e-mail was in its early days.
- With bumpers you can have more impact as they capture the essence of your book/ content or brand and create a filter through which your audience views your materials.
Here is a 3-step process that will help you to develop an effective video brand bumper:
1. Tell your core message.
What makes you stand out from the crowd? You must be very clear and clever to find laser-focused concepts that can be turned into a visual summary of the core principle of your book, content or brand in a quick, 15-20 second bumper.
For example, in our own Bookphoria bumper we illustrate how a book comes alive through images of vines growing from the book, the logo color changes and the dramatic music. We want our audience to see that they become not only writers of their content and their books but also producers, actors and high tech designers.
In the bumper for her own company, Brain Alchemist, Anastasia Pryanikova demonstrates the power of brain and technology. Her core message is to rewire your brain to speak your mind and be heard… you literally see and feel how the brain is rewired in this beautiful bumper.
2. Use every detail to support your core message.
We live in the time when quick-paced technology-based markets need what BrandTwist founder and CEO Julie Cottineau calls ‘Word of Eye’ – where people share not only words, but pictures, images and photos. These digital bites are created, sent and shared through social networks with incredible speed. This is the new currency of news and information. Nowadays, not only must you have a visual representation of your brand but you also need to select all the images you share very carefully to truly stand out from the crowd. Everything in your bumper: color, music, even the animation and type, must support the image and feeling you want to project.
Let’s look at the bumper that I created for my company, Wired@Heart. My main goal is to help small business owners build connections and engagement online. Therefore, my choice of colors are warm and the sparkles and animation – as well as the music – in this video all create a deeper sense of warmth, connection and interaction.
3. Create a movie-like quality.
Your digital bumper is the FIRST thing the audience will notice about you. Your bumper MUST be of high quality. A professionally done bumper will increase your prestige, the value of your products and thus help build your clients’ trust in you and your services. Unfortunately, the cost of creating a professionally produced bumper is usually very high; it entails finding a personal branding consultant who can advise you on what type of message to portray in your bumper, a designer who can develop all images, and animator and/or a developer. Paying for these services could be very costly.
An alternative is to try to develop a bumper yourself by using pre-made samples that usually run for $300-400 each. The beauty is that you don’t need to know anything about development or animation. You just plug in your title into a template and voila! However, they do not allow for true customization, and you will probably end up with an unoriginal bumper shared by many other authors and experts.
Introducing the good news…
Our company, Bookphoria. Because we frequently used video bumpers for our own products, we became frustrated with the limited resources available to us to easily and cost-efficiently produce our bumpers, so we created our own production company. Since Bookphoria is a full service company that is dedicated SPECIFICALLY to authors and experts who want to market their content, we cut your costs of having to hire a brand consultant, a designer and a developer – we handle and create everything for you. We meet for a brief FREE one-on-one consultation to determine your needs, your core message and your unique angle. We then develop all elements for your bumper and design it to truly be yours. In fact, we make as many samples of the bumper as you need until you find THE PERFECT ONE, along with a 100% guarantee on all products we develop.
Whatever method you choose to produce your video brand bumper, remember that your video needs to represent YOU as well as your business, products and services and also needs to quickly communicate your core brand message to stand out, connect and be remembered. Video is now more accessible than ever. Make it work for your brand and business.
EVEN BETTER NEWS FOR FRIENDS OF BRANDTWIST:
Marina and Anastasia of Bookphoria want to help you make your books and expert content come alive and change lives! For a limited time, they are making available to friends of BrandTwist a special offer: You can still enjoy their New Year’s promotion and get your video brand bumper for only $200 until February 15, 2014. This includes a free 1-on-1 consultation, design, music, animation, development, and free samples until you are satisfied with the end result! They cannot wait to put their creative hats on and develop a killer bumper for your book and your brand.
As you can imagine, they have a high volume of orders for this amazing product. To secure your spot, please sign up for your Free 1-1 consultation today. Put “book bumper” into the topic of the form – Sign up HERE.
About the authors:
Both Marina and Anastasia are co-founders of Bookphoria – an innovative online and mobile learning platform that enables authors, speakers and experts to turn their books and content into dynamic, interactive online courses and multimedia products and grow their information business and communities of practice. Discover more about Bookphoria and connect with Marina and Anastasia through the Bookphoria Facebook page, on Twitter at @bookphoria or via email: firstname.lastname@example.org.
Many entrepreneurs and business owners encounter a unique challenge: how to re-charge physically and emotionally and still have energy left for business. This guest post, 5 Healthy Habits of Highly Successful Solopreneurs, gives easy, effective ways to cultivate habits that will increase both health and wealth. It is from the LiveAWholeLife.net blog by Debra Boulanger. Read more about Deb and LiveAWholeLife.net, below.
As a solopreneur, you drive yourself pretty hard to get the exposure you need to succeed and delight the clients you win over. It takes a lot of energy, heart and mental prowess to engage and attract your ideal clients. What habits can you cultivate that will increase both your health and your wealth?
You may speak from the stage, participate in telesummits, write blogs, record videos, send newsletters, network and partner with other solopreneurs and sponsor events.You likely have a marketing plan, financial plan, and annual goals. Your to-dos are a mile long, but where and how do you show up on your own list of things to do? How do you care for your body, mind and soul to do this important work that you do?
While marketing plans, financial plans and budgets are critical, they are not responsible for your success.
You show up in life at a cellular level. Everything you eat, every thought that has crossed your mind, every emotion you feel and even the amount of sleep you got last night are all a part of what is making up ‘you’ today. Right here. Right now. If you are not taking care of yourself, you won’t be able to serve those around you very well either.
Here are the five healthy habits of highly successful solopreneurs that I recommend you cultivate if you want to run at peak performance:
1. Eat based on how you want to feel. Different foods affect your body and mind in different ways. What’s on your agenda today? How do you want to feel while you are doing that? Eat the food that will make you feel that way.
2. Drink lemon water. Not only does it taste good, it acts as a natural diuretic and helps alkalize your bloodstream – making it less likely that you will get allergies, colds or flu.
3. Add superfoods to your regime. Trouble focussing on one thing? Tired of that afternoon crash? Certain superfoods can calm your anxious mind, even out your blood sugar, give you more energy, have you thinking more clearly and give your libido a boost too. My top two are cacao and maca. See the full list at: MyHealthyFoodGuide.com
4. Get your fill of primary foods. While food is important, rarely do any of us ever go hungry. Yet, sometimes we are starved for love, friendship, and connection. If you find yourself opening the pantry or the fridge way too often, check in and ask yourself, “What am I really hungry for?” Look at areas of your life that may be lacking. Are you spending enough time with friends? Getting the love you deserve? Getting enough exercise? Spending time in quiet reflection? Whatever it is you are hungry for, go get more of that thing. Feed your soul as well as your stomach.
5. Create balance and space. If you work alone in a home office, it’s easy to let the boundaries bleed between work and home. Make sure you are creating balance. Meditation can help you to stop running on autopilot and become more centered in the present moment. Journaling can quell the judging voices inside; get you in touch with gratitude and give you space to reflect on your intentions.
Remember to get up and dance often! Life is a great ride and it’s really, really short.
About the author: Debra Boulanger
Debra (Deb) Boulanger is the founder of Live a Whole Life where she helps business women over 40 enjoy greater health, unstoppable energy and the super sharp brain power to rock it in business. As a business owner and a single mom herself she knows firsthand what it’s like to be pulled in many different directions.
Prior to founding Live a Whole Life, Deb enjoyed a very successful 25-year product management and marketing career in the professional services industry.
Today, she’s a certified holistic health coach and runs the very successful Feeding Your Freedom program. She speaks with hundreds of women each year through conferences, teleseminars and syndicated radio. Connect with Deb on Facebook at Live A Whole Life With Debra Boulanger, and on Twitter she’s @debraboulanger.