Last week I was in London at the Virgin Management offices in Brook Green,and as with each time I visit, I discover something new about this wonderful, quirky building which is actually a converted school house.
This time, I noticed this sign above the toilet paper roll in the “loo” which read “This is the only authorised Virgin rip off”.
It got me thinking that there are so many moments when we have a somewhat “captive” audience that we are wasting an opportunity to re-inforce a brand message.
In this case, Virgin’s Consumer Brand Champion message, cleverly displayed as a reminder to employees and visitors alike.
Sometimes these “corporate mission statements” can seem heavy handed. But I think the humor in this one, and the pun with the placement, make it work.
That’s my point of view. What’s your twist?
Are you making the most of all your brand touch-points?