A Twist That Keeps Up With Kids

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Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds of millions of children go shoeless and even more wear shoes that don’t fit.  Without shoes, they may suffer injuries and contract infections and parasites. This new TWIST is a new solution to an old, but potentially life and death problem.

Kids outgrowing their products and clothes is not a new thing.  Other categories have met this challenge with cribs that transform into toddler and then big kid beds, baby strollers that re-configure to fit toddlers, and even pants that have a few sizes built in with cuffs that roll down. How then to make a shoe that lasts and grows with a child?

The Shoe That Lasts does just that. It literally grows as a child grows and lasts up to five years. It was created by International Founder and Executive Director Kenton Lee when he was living in Nairobi. He spotted a little girl wearing shoes that were way to small for her feet. As he began to wonder why, he arrived at this question,  “Wouldn’t it be great if there was a shoe that could adjust and expand – so that kids always had a pair of shoes that fit?”

And so, The Shoe That Grows project began. This is the first project of Because International, a 501©3 organization committed to practical compassion to help those living in extreme poverty.

Kenton Lee saw a gap and filled a need. There’s always room to grow. Don’t be afraid to ask “What if?”

At Brand School we help give you the tools you need to ask the right questions and innovate solutions to grow your business.  See if Brand School could help grow your business with a one-on-one Brand Health Check Strategy Session.

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